What's New

Discover our new kids on the block – the IT Cosmetics beauty products that you need on your radar today!

Makeup

What's New

Menu
Sort By:
#

What's New

NEW
Pillow Lips Moisture Wrapping Lipstick
EMBRACE YOUR POUT!

£20.00

Confidence in a Cleanser
Great Skin Starts With Confidence!

£26.00

NEW
Your-on-the-go-confidence
IT's your skincare duo!
Gift Sets

£12.00

Bye Bye Pores Loose
It blurs the look of your pores!

£24.00

Bye Bye Pores Pressed Translucent Powder
It minimises the look of pores

£26.00

NEW
Travel Size Your Skin But Better CC+ Cream with SPF50
Its your best-selling cc+ cream now in travel size

£14.00

NEW
Confidence in a Neck Cream Moisturiser
It’s shapewear for your neck!
80 ml

£44.00

NEW
Confidence in a Gel Lotion Moisturiser
It’s 3 days of hydration in one step!

£32.00

NEW
Confidence in a Cream Rosy Tone Moisturiser
It’s your natural glow—instantly!
60 ml

£42.00

NEW
Miracle Water 3-in-1 Tonic
IT Brings Your Skin To Life!
250 ml

£28.00

NEW
Secret Sauce Moisturiser
EXPERIENCE IT!
60 ml

£58.00

Your Skin But Better CC+ Oil-Free Matte SPF 40
IT's your #1 bestseller* - now matte!

£32.00

NEW
IT Girl Beauty Book
it's all your favourites in one perfect palette!
Gift Sets

£52.00

NEW
Love is the Foundation Brush
BRUSH IT ON WITH LOVE!

£36.00

Confidence in Your Beauty Sleep
IT's YOUR CONFIDENCE… IN A NIGHT CREAM!
60 ml

£43.00

Sort By:
#