“Just like you, Superhero mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara
9 ml

£20.00

Superhero  Mascara

£20.00

Availability:

In Stock

Superhero Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Why You'll Love IT
IT Cosmetics is developed with plastic surgeons, and Superhero Mascara transforms your lashes with the appearance of super volume, super length and super elastic stretch! Infused with polymers, collagen, biotin, proteins and peptides, this black cape of power and color creates the look of wider, longer, beautifully-defined lashes—and literally puts lash power at your fingertips. It’s also super buildable; simply apply more coats for the look of additional volume and length. You do IT all… now your mascara does, too!
Key Benefits
  • Helps lashes look longer and more volumised
  • Lash-Changing Power Brush for reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
“Just like you, Superhero mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

How to Apply

How to Apply

Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips.

Beauty Tips

If you want even more volume, simply apply additional coats! The Superhero formula is completely buildable.

Customer Reviews

Superhero Mascara is rated 4.1 out of 5 by 831.
Rated 5 out of 5 by from Absolutely for me! I do not wear eyelashes cause I love the natural look and this mascara is the best I have ever had. I give credit where credit is due and this deserves nothing less than my credit card numbers, so that it can be in my mailbox so that I can be poppin at the next event. I love it!!!!
Date published: 2020-01-16
Rated 3 out of 5 by from Dry I’ve used this mascara before and loved it. However this recent tube was so dry and went on very clumpy. I’m not sure if the formula was changed or they sent one that was sitting for a while, but I’m taking stars off due to the inconsistency of the product.
Date published: 2020-01-15
Rated 5 out of 5 by from My go to! Love this mascara. I use it all the time. Makes my lashes look fuller and longer without clumps.
Date published: 2020-01-09
Rated 1 out of 5 by from Not Superhero Mascara I don't think this works for me. It doesn't even hardly color my lashes, [This review was collected as part of a promotion.]
Date published: 2020-01-06
Rated 5 out of 5 by from Best mascara. This is the best mascara I’ve ever purchased since purchasing it I’ve tried other ed products but nothing is as good as the it mascara.
Date published: 2020-01-02
Rated 3 out of 5 by from It mascara : not as good! This time, the mascara was different. It didn’t work as well as the first tube ordered!
Date published: 2020-01-02
Rated 5 out of 5 by from BEST MASCARA Hands down! I LOVE this mascara!!! It quickly and easily accentuates every lash making them long, plump and beautiful!
Date published: 2019-12-31
Rated 5 out of 5 by from Best mascara ever!!! I absolutely love this mascara. The only one I use after getting a travel size sample of it on ipsy. Leaves my lashes looking longer and beautiful. [This review was collected as part of a promotion.]
Date published: 2019-12-30
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