"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW

IT’s your brow perfector in a pot!

5-in-1 Crème Gel Stain
3.5 g

£19.00

Your Shade Chart
  • blonde shade blonde
  • taupe shade taupe
  • dark-brown shade dark brown
  • auburn shade auburn
  • gray shade gray

£19.00

Availability:

Out of stock

BUILD-A-BROW

IT’s your brow perfector in a pot!

5-in-1 Crème Gel Stain

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Why You'll Love IT
Build-A-Brow is your multitasking taming gel, soft powder stain, brow conditioner and built-in primer all in one! IT Cosmetics is developed with plastic surgeons, and this easy-glide crème gel stain helps to effortlessly fill in gaps and create the look of real brow hair for your brows but better!
Key Benefits
  • Looks like real hair, adheres to skin, covers greys
  • Infused with Biotin, lecithin, peptides, saw palmetto and antioxidant
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

Build-A-Brow is rated 4.1 out of 5 by 113.
Rated 5 out of 5 by from Love this product, upset it's not available The one brow gel I finally loved is gone. I'm hoping it's continued in the near future, no other gels can compare! Coming from someone who works outdoors, it was truly water and sweat proof!
Date published: 2020-07-06
Rated 1 out of 5 by from Not Grey I ordered grey. What I received was labeled grey - the jar, the box, the invoice. But the product was taupe. I went online and saw a film showing all the available shades demonstrated on the back of a model’s hand. The grey shade was grey. So disappointing. Next time I want an iT product I will look at it in a store.
Date published: 2020-07-03
Rated 5 out of 5 by from Product being discontinued? I love this product and am concerned that it appears to be discontinued. The gray color is the perfect ash light brown. This lasts all day and looks very natural.
Date published: 2020-07-03
Rated 5 out of 5 by from Love this product I lost my eyebrows because of a nerve disease, I have tried everything and was disappointed until I tried IT Build a Brow pot, it looks natural and dries quickly. I just love it. Would recommend this product to everyone.
Date published: 2020-06-20
Rated 5 out of 5 by from Best brows ever—please don’t discontinue IT I have used the build a brow Auburn for years and it is the only brow product I have found that has a consistent color and stays on all day during heat & humidity. I have tried many other brands and other IT brow products and this is the best one by far. It’s one of my IT must-haves for sure. Please bring this back or please make a product available in similar shades with the same wear. Love, love, love this and don’t want to do without it. Thank you!
Date published: 2020-06-14
Rated 5 out of 5 by from Discontinued???!!!!!! this is the world's best eyebrow product!! Universal taupe is perfect. No other brand even comes close. I am so disappointed, as early many others are too. Please bring it back!! Now I have to find as many as I can on ebay.....
Date published: 2020-06-11
Rated 3 out of 5 by from Good product BUT... I like this product a lot. It’s got good consistancy and feels light as if I’m not wearing any eyebrows at all BUT... the color is not auburn! It’s brown at best and I am very disappointed as I have red hair and was trying to match it.
Date published: 2020-06-11
Rated 2 out of 5 by from Too cakey Great color but it seems too cakey. Maybe my skills arent all there but i didnt much care for it.
Date published: 2020-06-09
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