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Superhero No-Tug Shadow Stick

IT’S YOUR NO-TUG SUPER SHADOW!

Smooth Glide, Longwear Eyeshadow

Superhero No-Tug Shadow Stick

IT’S YOUR NO-TUG SUPER SHADOW!

Smooth Glide, Longwear Eyeshadow

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Why You'll Love IT

Superhero No-Tug Shadow Sticks are everything you love about eyeshadow, now in an easy-to-use, long-wear cream shadow stick. Featuring our no-tug technology, this blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Featuring both matte and pearl finishes, it’s completely buildable for your perfect eye look! Plus, it’s formulated with a built-in eyeshadow primer to help prevent creases, so it won’t settle into eyelid creases. With just one simple step, it’s truly your no- tug super shadow!

For Superhero No-Tug Shadow Sticks with Pearl finish test participants agreed*:

• 91% agreed product blends easily/effortlessly on eyelids

• 88% agreed Product is longwearing on the eyelids

• 82% agreed eye shadow did not crease

• 85% agreed product smooths the look of eyelids

• 94% agreed product feels comfortable on my eyelids

For Superhero No-Tug Shadow Sticks with Matte finish test participants agreed*:

• 86% agreed product blends easily/effortlessly on eyelids

• 80% agreed product is longwearing on the eyelids

• 85% agreed product smooths the look of eyelids

• 93% agreed product feels comfortable on my eyelids

*Self-assessments 130 participants

5 super benefits!

  • Super Smooth Glide
  • Super Blendable
  • Super Creaseless
  • Super Buildable
  • Super All-Day Wear
Key Benefits
  • Your cream shadow stick delivers super blendable pigment for comfortable, all-day wear!
  • Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving shadow stick helps give you the appearance of younger looking eyes!
  • Available in 12 buildable pearl and matte shades
Ingredients

INGREDIENTS- MATTE: INGREDIENTS: METHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, OCTYLDODECANOL, POLYETHYLENE, SORBITAN OLIVATE, SYNTHETIC WAX, CALCIUM ALUMINUM BOROSILICATE, TRIETHOXYCAPRYLYLSILANE, DISTEARDIMONIUM HECTORITE, ETHYLENE/PROPYLENE COPOLYMER, PROPYLENE CARBONATE, AQUA / WATER / EAU, GLYCERIN, TIN OXIDE, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+/-: CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES, MICA].

INGREDIENTS- PEARL: INGREDIENTS: METHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, SILICA [NANO] / SILICA, SYNTHETIC FLUORPHLOGOPITE, SYNTHETIC WAX, SORBITAN OLIVATE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM TITANIUM BOROSILICATE, ETHYLENE/PROPYLENE COPOLYMER, POLYGLYCERYL-2 TRIISOSTEARATE, AQUA / WATER / EAU, TIN OXIDE, GLYCERIN, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+/-: MICA, CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77499 / IRON OXIDES, CI 75470 / CARMINE, CI 77510 / FERRIC FERROCYANIDE].

How to Apply & Beauty Tips

How to Apply

How to Apply

Swipe Superhero No-Tug Shadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to help blend effortlessly. Complete your super eye transformation with Superhero No-Tug Gel Liner and Superhero Mascara!

Beauty Tips

For a more diffused eyeshadow look, use your favourite IT Cosmetics Eye Shadow Brush to blend.

Customer Reviews

Superhero No-Tug Shadow Stick is rated 4.6 out of 5 by 284.
Rated 1 out of 5 by from Not what thought! I bought Transformative Taupe hoping it resembled the photo online. It doesn’t!! It is a very light beige. Disappointing!!
Date published: 2022-05-06
Rated 4 out of 5 by from No Tug Eye Crayon - Taupe [This review was collected as part of a promotion.] Slight tug to use. Taupe is light color - a bit too light but good for everyday. Won’t buy this color again.
Date published: 2022-05-05
Rated 1 out of 5 by from Colors are not as they appear online Ordered the “transformative taupe” as it appears online to be a cool, soft purple/taupe, a shade i’ve been hunting for forever. In reality, “transformative taupe” is beige. So disappointed.
Date published: 2022-05-05
Rated 4 out of 5 by from Eyeshadow stick Blends great and is so easy and quick. I want to get everyone!
Date published: 2022-05-03
Rated 5 out of 5 by from Lasts all day with ease [This review was collected as part of a promotion.] These are now part of my daily routine. Use as a base & then add power shadow in crease etc. I just wish IT would add more colors such as an olive green, etc
Date published: 2022-04-30
Rated 3 out of 5 by from Amazing But… I was so excited to receive this eyeshadow stick in the tan colour it’s so easy to use and a gorgeous shade but upon application I noticed little flecks of glitter which for me spoilt the effect. If the glitter was removed it would be 5 stars as it’s such a great product.
Date published: 2022-04-22
Rated 5 out of 5 by from no tug eyeshadow Great product for older eyes. Not too dry, not too shiny. Makes the eyes look bright and refreshed. Nothing like it on the market. Ordered another color.
Date published: 2022-04-18
Rated 2 out of 5 by from Why the glitter? I bought the amethyst and tan colors. The amethyst in reality does not resemble the photo; it's much darker and a redder purple than shown, nor does it have a pearl-type finish. The tan would be a nice neutral if it weren't for the unwanted, teenager-type sparkles. They're totally unnecessary and look silly on the mature demographic that usually shops It Cosmetics. I was extremely disappointed.
Date published: 2022-04-14
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