Create gorgeous eye looks with your eye makeup essentials! Define your lids with eyeshadow palettes and maximise your eye look with gel, pencil and liquid eyeliners. Take your eyelashes to new heights with our gorgeous mascaras.


Makeup Eyes

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Bye Bye Under Eye Concealer
IT’s your beauty sleep in a tube!
12 ml - 30 ml

From £25.00

Superhero Mascara
IT transforms your lashes!
5 ml - 9 ml

From £11.00

Bye Bye Under Eye Illumination
IT's your illuminating concealer!


“You experience how special IT Cosmetics eye shadows are the first time you touch them to your lids! They are talc-free, highly pigmented, and loaded with silk for smoother looking lids. It's all about your most beautiful eyes!”
xoxo Jamie
Bye Bye Under Eye Eye Cream
IT’s life-changing for your eyes!


IT’s Your Lash & Brow Love Duo
IT’s your eye-defining essentials!
Gift Sets


Superhero No-Tug Gel Eyeliner


Celebrate Your Beauty Book Vol. 4
All-In-One Essential for Complexion, Eyes and Lips
Gift Sets


Superhero Liner
IT transforms your eyes!


Naturally Pretty Eyeshadow Trio
IT’s your easy on the eyes, naturally pretty, silk infused, eyeshadow trio!


Liner Love
IT’s Eye-Defining!


Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
IT’s your brush therapy!


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