Eyes

Create gorgeous eye looks with your eye makeup essentials! Define your lids with eyeshadow palettes and maximise your eye look with gel, pencil and liquid eyeliners. Take your eyelashes to new heights with our gorgeous mascaras.

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Eyes

Bye Bye Under Eye Concealer
IT’s your beauty sleep in a tube!

£25.00

Superhero Mascara
IT transforms your lashes!
5 ml - 9 ml

£22.00 As low as £11.00

Bye Bye Under Eye Illumination
IT's your illuminating concealer!

£25.00

“You experience how special IT Cosmetics eye shadows are the first time you touch them to your lids! They are talc-free, highly pigmented, and loaded with silk for smoother looking lids. It's all about your most beautiful eyes!”
xoxo Jamie
Bye Bye Under Eye Eye Cream
IT’s life-changing for your eyes!

£39.00

GIFT SETS
Celebrate Your Power (£28.50 Worth)
IT’s your eye-defining essentials!
Gift Sets

£21.00

SALE
Hello Lashes 5-in-1 Mascara
IT's your lash therapy!

£22.00

Tightline Waterproof 3-in-1 Black Primer-Eyeliner-Mascara
IT gets to the root of your lashes!

£22.00

SALE
No-Tug Waterproof Gel Liner
IT’s eye opening!

£18.00

NEW
Superhero No-Tug Gel Eyeliner
IT’S EYE-OPENING!

£18.50

NEW,
SALE,
LAST CHANCE,
BEST SELLING
Superhero Liner
IT transforms your eyes!
0.55ml

£21.00

SALE
Tightline 3-in-1 Black Primer - Eyeliner - Mascara
IT gets to the root of your lashes!

£22.00

NEW
Celebrate Your Beauty Book Vol. 4
All-In-One Essential for Complexion, Eyes and Lips
Gift Sets

£53.00

SALE
Naturally Pretty Vol.2 The Romantics!
IT's your naturally pretty eyes in a palette!

£34.00

Naturally Pretty Matte Luxe Transforming Eyeshadow Palette
it’s your naturally pretty eyes in a palette!

£34.00

Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
IT’s your brush therapy!

£22.00

SALE
Liner Love
IT’s Eye-Defining!

£18.00

Naturally Pretty Eyeshadow Trio
IT’s your easy on the eyes, naturally pretty, silk infused, eyeshadow trio!

£21.00

SALE
Bye Bye Under Eye Concealing Pot
IT's your magic eraser!

£25.00

Superhero Palette
IT transforms your eyes!

£34.00

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