Eyes

Create gorgeous eye looks with your eye makeup essentials! Define your lids with eyeshadow palettes and maximise your eye look with gel, pencil and liquid eyeliners. Take your eyelashes to new heights with our gorgeous mascaras.

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Eyes

Limited-Edition Superhero Elastic Stretch Volumising and Lengthening Mascara
LIMITED EDITION
Limited-Edition Superhero Elastic Stretch Volumising and Lengthening Mascara
Volumising and Lengthening Mascara
9 ml

£23.00

Superhero No-Tug Shadow Stick
NEW
Superhero No-Tug Shadow Stick
IT’S YOUR NO-TUG SUPER SHADOW!

£21.00

Hello Lashes+ Lash-Loving Volumising Mascara
NEW
Hello Lashes+ Lash-Loving Volumising Mascara
Help care for your lashes!
8 ml

£22.00

“You experience how special IT Cosmetics eye shadows are the first time you touch them to your lids! They are talc-free, highly pigmented, and loaded with silk for smoother looking lids. It's all about your most beautiful eyes!”
xoxo Jamie
Superhero Mascara
Superhero Mascara
IT transforms your lashes!
5 ml - 9 ml

From £11.00

Hello Lashes 5-in-1 Mascara
Hello Lashes 5-in-1 Mascara
IT's your lash therapy!

£23.00

Bye Bye Under Eye Concealer
Bye Bye Under Eye Concealer
IT’s your beauty sleep in a tube!
12 ml - 30 ml

From £26.00

Bye Bye Under Eye Illumination
Bye Bye Under Eye Illumination
IT's your illuminating concealer!

£26.00

Superhero No-Tug Gel Eyeliner
Superhero No-Tug Gel Eyeliner
IT’S EYE-OPENING!
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£19.00

Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
IT’s your brush therapy!

£22.00

Bye Bye Under Eye Eye Cream
Bye Bye Under Eye Eye Cream
IT’s life-changing for your eyes!
15 ml

£39.00

Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
IT transforms your eyes!

£24.00

Celebrate Your Beauty Book Vol. 4
Celebrate Your Beauty Book Vol. 4
All-In-One Essential for Complexion, Eyes and Lips
Gift Sets

£53.00

Superhero Liner
Superhero Liner
IT transforms your eyes!
0.55ml

£21.50

Tightline 3-in-1 Black Primer - Eyeliner - Mascara
Tightline 3-in-1 Black Primer - Eyeliner - Mascara
IT gets to the root of your lashes!
3.5ml

£23.00

IT’s Your Lash & Brow Love Duo (Value over £31*)
LIMITED EDITION
IT’s Your Lash & Brow Love Duo (Value over £31*)
IT’s your eye-defining essentials!
Gift Sets

£22.00

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