Try It on
Explore the range of IT Cosmetics shades, updated in real time
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Build-A-Brow
IT’s your brow perfector in a pot!
Build-A-Brow
IT’s your brow perfector in a pot!
5-in-1 Crème Gel Stain
Why You'll Love IT™
Key Benefits
- Looks like real hair, adheres to skin, covers greys
- Infused with Biotin, lecithin, peptides, saw palmetto and antioxidant
Ingredients
Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use. (For products refilled in store, the most up-to-date list of ingredients should be obtained at the point of sale after refilling the product).
How to Apply & Beauty Tips
How to Apply
How to Apply
Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spoolie end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!
Beauty Tips
This double-duty formula can also be used as a root cover-up to conceal grey hair!