Makeup

Transform the look of your skin with skin-loving foundation, makeup palettes, eye makeup and so much more! All of our IT Cosmetics products are problem solving and skin-loving. You’ll be part of the IT community the moment you try IT!

Makeup

Makeup

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Makeup

Your Skin But Better CC+ Cream with SPF 50
Your Skin But Better CC+ Cream with SPF 50
IT'S YOUR #1 BEST-SELLING* FOUNDATION!

£32.00

Your Skin But Better CC+ Illumination SPF 50
Your Skin But Better CC+ Illumination SPF 50
IT's your only step!

£32.00

Your Skin But Better CC+ Oil-Free Matte SPF 40
Your Skin But Better CC+ Oil-Free Matte SPF 40
IT's your #1 bestseller* - now matte!

£32.00

Bye Bye Pores Pressed Translucent Powder
Bye Bye Pores Pressed Translucent Powder
It minimises the look of pores

£26.00

Bye Bye Under Eye Illumination
Bye Bye Under Eye Illumination
IT's your illuminating concealer!

£25.00

Bye Bye Under Eye Concealing Pot
Bye Bye Under Eye Concealing Pot
IT's your magic eraser!

£25.00

Bye Bye Under Eye Corrector
Bye Bye Under Eye Corrector
IT’s your super creamy concealer concentrate!

£28.00

Brow Power Universal Eyebrow Pencil
Brow Power Universal Eyebrow Pencil
IT’s Your Brows But Better!

£20.00

Superhero Mascara
Superhero Mascara
IT transforms your lashes!

£21.00

Heavenly Luxe Complexion Perfection Brush #7
Heavenly Luxe Complexion Perfection Brush #7
IT’s your brush therapy!

£36.00

Confidence in Your Glow
Confidence in Your Glow
IT's your three in one!

£26.00

Sunshine in a Compact
Sunshine in a Compact
IT's your warmth in a compact!

£28.00

Your Je Ne Sais Quoi Complexion Perfection Face Palette
Your Je Ne Sais Quoi Complexion Perfection Face Palette
IT’s your most beautiful skin in a palette!

£32.00

Vitality Cheek Flush Stain Powder Blush Stain
Vitality Cheek Flush Stain Powder Blush Stain
IT’s your pretty flush of colour that lasts!

£22.00

Ombré Radiance Blush
Ombré Radiance Blush
IT’s your Je Ne Sais Quoi® in a blush!

£22.00

No. 50 Serum Collagen Veil Primer
No. 50 Serum Collagen Veil Primer
IT’s your baby soft skin in a bottle!

£38.00

Hello Light Luminizing Crème Stick
Hello Light Luminizing Crème Stick
IT’s your lit from within glow!

£22.00

Hello Light
Hello Light
IT's your “lit from within” glow!

£22.00

You Sculpted! Universal Contouring Palette for Face and Body
You Sculpted! Universal Contouring Palette for Face and Body
IT’s your most beautiful you!

£31.00

IT Girl Beauty Book
NEW
IT Girl Beauty Book
it's all your favourites in one perfect palette!
Gift Sets

£52.00

Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
IT’s your brush therapy!

£22.00

Heavenly Skin CC+ Skin-Perfecting Brush #702
Heavenly Skin CC+ Skin-Perfecting Brush #702
Your skin will thank you for IT!

£36.00

Your Skin But Better CC+ Veil SPF 50+
Your Skin But Better CC+ Veil SPF 50+
IT’s your complexion perfection in a cushion!

£31.00

Heavenly Luxe Airbrush Powder & Bronzer Brush #1
Heavenly Luxe Airbrush Powder & Bronzer Brush #1
IT’s your brush therapy!

£36.00

Your Heavenly Luxe Must-Haves Brush Set
Your Heavenly Luxe Must-Haves Brush Set
IT’s your brush therapy!

£80.00

Heavenly Luxe Dual Airbrush Concealer Brush #2
Heavenly Luxe Dual Airbrush Concealer Brush #2
IT’s your brush therapy!

£22.00

Vitality Lip Flush Hydrating Gloss Stain
Vitality Lip Flush Hydrating Gloss Stain
IT’s your kissable lips that last!

£18.00

Heavenly Luxe Wandball Powder Brush #8
Heavenly Luxe Wandball Powder Brush #8
IT’s your brush therapy!

£36.00

Heavenly Luxe Build-A-Brow Brush #12
Heavenly Luxe Build-A-Brow Brush #12
IT’s your brush therapy!

£22.00

Bye Bye Redness Correcting Cream
Bye Bye Redness Correcting Cream
IT's your colour corrector!

£26.00

Travel With IT Silver Brush Roll
Travel With IT Silver Brush Roll
it’s your double-duty beauty accessory!

£29.00

Your Lips But Better Lip Liner Stain
Your Lips But Better Lip Liner Stain
IT’s your lip-loving liner that lasts!

£18.00

Heavenly Luxe Jumbo Powder Brush #3
Heavenly Luxe Jumbo Powder Brush #3
IT’s your brush therapy!

£43.00

Bye Bye Makeup 3-in-1 Makeup Melting Balm
Bye Bye Makeup 3-in-1 Makeup Melting Balm
IT makes your makeup disappear!

£32.00

Tightline Waterproof 3-in-1 Black Primer-Eyeliner-Mascara
Tightline Waterproof 3-in-1 Black Primer-Eyeliner-Mascara
IT gets to the root of your lashes!

£21.00

Bye Bye Pores Loose
Bye Bye Pores Loose
It blurs the look of your pores!

£24.00

Heavenly Luxe French Boutique Blush Brush #4
Heavenly Luxe French Boutique Blush Brush #4
IT’s your brush therapy!

£30.00

Hello Light Crème
Hello Light Crème
IT’s your lit-from-within glow!

£22.00

Feel The Moment Ultra Hydrating Sensory Awakening Primer Serum
Feel The Moment Ultra Hydrating Sensory Awakening Primer Serum
IT’s Your Spa in a Bottle!

£32.00

Celebration Foundation Illumination
Celebration Foundation Illumination
IT's your flawless, illuminated skin!
Full Coverage Illuminating Foundation

£31.00

Heavenly Luxe Flat Top Buffing Foundation Brush #6
Heavenly Luxe Flat Top Buffing Foundation Brush #6
IT’s your brush therapy!

£36.00

Celebration Foundation
Celebration Foundation
IT’s your full-coverage powder foundation!

£31.00

Bye Bye Under Eye Eye Cream
Bye Bye Under Eye Eye Cream
IT’s life-changing for your eyes!

£39.00

Tightline 3-in-1 Black Primer - Eyeliner - Mascara
Tightline 3-in-1 Black Primer - Eyeliner - Mascara
IT gets to the root of your lashes!

£21.00

Superhero Liner
Superhero Liner
IT transforms your eyes!
0.55ml

£20.00

Travel Size Your Skin But Better CC+ Cream with SPF50
NEW
Travel Size Your Skin But Better CC+ Cream with SPF50
Its your best-selling cc+ cream now in travel size

£14.00

Je Ne Sais Quo Lip Duo
Je Ne Sais Quo Lip Duo
IT’S YOUR LIP-LOVING FLUSH OF PERFECT PINK!

£19.00

Naturally Pretty Eyeshadow Trio
Naturally Pretty Eyeshadow Trio
IT’s your easy on the eyes, naturally pretty, silk infused, eyeshadow trio!

£21.00

Heavenly Luxe Must-Haves! Brush Set & Case
Heavenly Luxe Must-Haves! Brush Set & Case
IT’s your brush therapy!

£55.00

Liner Love
Liner Love
IT’s Eye-Defining!

£18.00

Heavenly Luxe Pointed Precision Complexion Brush #11
Heavenly Luxe Pointed Precision Complexion Brush #11
IT’s your brush therapy!

£33.00

Heavenly Luxe You Sculpted! #18 Contour & Highlight Brush
Heavenly Luxe You Sculpted! #18 Contour & Highlight Brush
IT’s your most beautiful you!

£30.00

Heavenly Luxe Angled Radiance Brush #10
Heavenly Luxe Angled Radiance Brush #10
IT’s your brush therapy!

£33.00

Naturally Pretty Vol.2 The Romantics!
Naturally Pretty Vol.2 The Romantics!
IT's your naturally pretty eyes in a palette!

£34.00

Confidence in a Cream
Confidence in a Cream
IT transforms your skin!

£42.00

No-Tug Waterproof Gel Liner
No-Tug Waterproof Gel Liner
IT’s eye opening!

£18.00

Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
IT transforms your eyes!

£24.00

Your Most Beautiful You Matte Bronzer, Radiance Luminizer & Brightening Blush Palette
Your Most Beautiful You Matte Bronzer, Radiance Luminizer & Brightening Blush Palette
IT’s your powerhouse palette for instant vitality!

£30.00

Heavenly Luxe No-Tug Dual Eyeshadow Brush #5
Heavenly Luxe No-Tug Dual Eyeshadow Brush #5
IT’s your brush therapy!

£22.00

Naturally Pretty Matte Luxe Transforming Eyeshadow Palette
Naturally Pretty Matte Luxe Transforming Eyeshadow Palette
it’s your naturally pretty eyes in a palette!

£34.00

Heavenly Skin One-Sweep Wonder Brush #705
Heavenly Skin One-Sweep Wonder Brush #705
IT’s your brush therapy!

£36.00

Vitality Lip Flush Butter Gloss
Vitality Lip Flush Butter Gloss
IT’s your hydrating lip gloss and serum in one!

£18.00

Superhero Palette
Superhero Palette
IT transforms your eyes!

£34.00

Heavenly Luxe Plush Paddle Foundation Brush
Heavenly Luxe Plush Paddle Foundation Brush
IT’s your brush therapy!

£36.00

IT’s Your Brush Love
IT’s Your Brush Love
IT’s your brushes but better!

£17.00

Ombré Radiance Bronzer
Ombré Radiance Bronzer
IT’s your naturally pretty warmth in a compact!

£25.00

Je Ne Sais Quoi Lip Treatment
Je Ne Sais Quoi Lip Treatment
IT transforms your lips!

£23.00

Vitality Lip Flush 4-in-1 Reviver Lipstick Stain
Vitality Lip Flush 4-in-1 Reviver Lipstick Stain
IT’s your balm-gloss-stain-lipstick all in one!

£18.00

Blurred Lines Smooth-Fill Lipstick
Blurred Lines Smooth-Fill Lipstick
It's truly lip full-filling!

£18.00

Heavenly Luxe Magic Eraser Brush #15
Heavenly Luxe Magic Eraser Brush #15
IT’s your brush therapy!

£24.00

Hello Lashes 5-in-1 Mascara
Hello Lashes 5-in-1 Mascara
IT's your lash therapy!

£21.00

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