Makeup

Transform the look of your skin with skin-loving foundation, makeup palettes, eye makeup and so much more! All of our IT Cosmetics products are problem solving and skin-loving. You’ll be part of the IT community the moment you try IT!

Makeup

Makeup

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Makeup

Your Skin But Better CC+ Cream with SPF 50
IT'S your #1 CC+ Cream in the US*!
12 ml - 75 ml

£54.00 As low as £14.00

Your Skin But Better CC+ Illumination SPF 50
IT's your only step!

£32.50

Bye Bye Under Eye Concealer
IT’s your beauty sleep in a tube!

£25.00

Try IT On Virtually
Confidence in a Cream Hydrating Moisturiser
IT's your super moisturiser that does it all!
15 ml - 120 ml

£62.00 As low as £15.00

Your Skin But Better CC+ Oil-Free Matte SPF 40
IT's your #1 CC+ Cream in the US* - now matte!

£32.50

Superhero Mascara
IT transforms your lashes!
5 ml - 9 ml

£22.00 As low as £11.00

Bye Bye Redness Correcting Cream
IT's your colour corrector!

£26.00

Bye Bye Pores Pressed Translucent Powder
IT minimises the look of your pores!

£26.00

Bye Bye Under Eye Illumination
IT's your illuminating concealer!

£25.00

NEW
Pillow Lips Solid Serum
Revitalise your lips with IT!

£25.00

Heavenly Luxe Complexion Perfection Brush #7
IT’s your brush therapy!

£36.00

Your Skin But Better Foundation + Skincare
Waterlight, Medium Buildable Coverage, Natural Radiant Finish
IT’s Your Foundation For Better Looking Skin!

£32.50

Brow Power Universal Eyebrow Pencil
IT’s your brows but better!

£21.00

Bye Bye Pores Loose
It blurs the look of your pores!

£24.00

Bye Bye Makeup 3-in-1 Makeup Melting Balm
IT makes your makeup disappear!

£32.00

Bye Bye Under Eye Eye Cream
IT’s life-changing for your eyes!

£39.00

GIFT SETS
Celebrate Your Power (£28.50 Worth)
IT’s your eye-defining essentials!
Gift Sets

£21.00

Celebration Foundation
IT’s your full-coverage powder foundation!

£31.00

Celebration Foundation Illumination
IT's your flawless, illuminated skin!
Full Coverage Illuminating Foundation

£31.00

Heavenly Luxe Wandball Powder Brush #8
IT’s your brush therapy!

£36.00

Confidence in Your Glow
IT's your three in one!

£26.00

IT’s Your Brush Love
IT’s your brushes but better!
30 ml - 100 ml

£17.00 As low as £11.00

Je Ne Sais Quoi Lip Treatment
IT transforms your lips!

£23.00

Heavenly Luxe Dual Airbrush Concealer Brush #2
IT’s your brush therapy!

£22.00

SALE
Hello Lashes 5-in-1 Mascara
IT's your lash therapy!

£22.00

Tightline Waterproof 3-in-1 Black Primer-Eyeliner-Mascara
IT gets to the root of your lashes!

£22.00

SALE
No-Tug Waterproof Gel Liner
IT’s eye opening!

£18.00

NEW
Superhero No-Tug Gel Eyeliner
IT’S EYE-OPENING!

£18.50

Ombré Radiance Blush
IT’S YOUR JE NE SAIS QUOI® IN A BLUSH!

£22.00

SALE
Vitality Lip Flush 4-in-1 Reviver Lipstick Stain
IT’s your balm-gloss-stain-lipstick all in one!

£18.00

NEW,
SALE,
LAST CHANCE,
BEST SELLING
Superhero Liner
IT transforms your eyes!
0.55ml

£21.00

Your Most Beautiful You Matte Bronzer, Radiance Luminizer & Brightening Blush Palette
IT’s your powerhouse palette for instant vitality!

£30.00

NEW
Brow Power Micro Eyebrow Pencil
IT’S YOUR BROWS BUT BETTER!

£21.00

Heavenly Luxe Flat Top Buffing Foundation Brush #6
IT’s your brush therapy!

£36.00

SALE
Tightline 3-in-1 Black Primer - Eyeliner - Mascara
IT gets to the root of your lashes!

£22.00

Ombré Radiance Bronzer
IT’s your naturally pretty warmth in a compact!

£25.00

NEW
Bye Bye Pores Blush
IT will make you blush!

£24.00

NEW
Pillow Lips Moisture Wrapping Lipstick
EMBRACE YOUR POUT!

£21.00

Brow Power Filler Eyebrow Gel
Tinted Brow Gel

£21.00

NEW
Celebrate Your Beauty Book Vol. 4
All-In-One Essential for Complexion, Eyes and Lips
Gift Sets

£53.00

SALE
Vitality Lip Flush Hydrating Gloss Stain
IT’s your kissable lips that last!

£18.00

SALE
Naturally Pretty Vol.2 The Romantics!
IT's your naturally pretty eyes in a palette!

£34.00

SALE
Je Ne Sais Quoi Lip Treatment Serum
Lock In Moisture For Your Lips!

£23.00

NEW
Perfect Lighting
IT‘S YOUR MAGIC WAND OF LIGHT AND LIFT!

£29.00

SALE
Your Je Ne Sais Quoi Complexion Perfection Face Palette
IT’s your most beautiful skin in a palette!

£32.00

Your Lips But Better Lip Liner Stain
IT’s your lip-loving liner that lasts!

£18.00

NEW
IT Girl Beauty Book
it's all your favourites in one perfect palette!
Gift Sets

£52.00

SALE
Hello Light Luminizing Crème Stick
IT’s your lit from within glow!

£22.00

SALE
Heavenly Luxe Build-A-Brow Brush #12
IT’s your brush therapy!

£22.00

Heavenly Luxe French Boutique Blush Brush #4
IT’s your brush therapy!

£30.00

SALE
Brow Power Lift Pencil
IT’s your magic wand of light!

£19.00

SALE
Sunshine in a Compact
IT's your warmth in a compact!

£28.00

Heavenly Luxe Airbrush Powder & Bronzer Brush #1
IT’s your brush therapy!

£36.00

NEW
Brow Power Pomade
IT LIFTS, TAMES AND SCULPTS IN ONE STEP!
3.5ml

£21.00

Naturally Pretty Matte Luxe Transforming Eyeshadow Palette
it’s your naturally pretty eyes in a palette!

£34.00

Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
IT’s your brush therapy!

£22.00

NEW
Heavenly Luxe Face & Neck Citrine Roller
Massaging Roller for Face, Neck, Décolleté and Chest
unique

£30.00

Heavenly Luxe Jumbo Powder Brush #3
IT’s your brush therapy!

£43.00

Hello Light Crème
IT’s your lit-from-within glow!

£22.00

SALE
Heavenly Luxe Pointed Precision Complexion Brush #11
IT’s your brush therapy!

£33.00

Heavenly Luxe No-Tug Dual Eyeshadow Brush #5
IT’s your brush therapy!

£22.00

Blurred Lines Smooth-Fill Lipstick
It's truly lip full-filling!

£18.00

Hello Light
IT's your “lit from within” glow!

£22.00

SALE
Build-A-Brow
IT’s your brow perfector in a pot!

£21.00 As low as £19.00

Travel With IT Silver Brush Roll
it’s your double-duty beauty accessory!

£29.00

SALE
Liner Love
IT’s Eye-Defining!

£18.00

Naturally Pretty Eyeshadow Trio
IT’s your easy on the eyes, naturally pretty, silk infused, eyeshadow trio!

£21.00

Heavenly Luxe You Sculpted! #18 Contour & Highlight Brush
IT’s your most beautiful you!

£30.00

Heavenly Skin One-Sweep Wonder Brush #705
IT’s your brush therapy!

£36.00

Heavenly Skin CC+ Skin-Perfecting Brush #702
Your skin will thank you for IT!

£36.00

Vitality Cheek Flush Stain Powder Blush Stain
IT’s your pretty flush of colour that lasts!

£22.00

Je Ne Sais Quo Lip Duo
IT’S YOUR LIP-LOVING FLUSH OF PERFECT PINK!

£19.00

SALE
Bye Bye Under Eye Concealing Pot
IT's your magic eraser!

£25.00