Makeup

Transform the look of your skin with skin-loving foundation, cc cream, makeup palettes, professional makeup brushes and so much more! All of our IT Cosmetics products are problem solving and skin-loving. You’ll be part of the IT community the moment you try IT!

Makeup

Makeup

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Makeup

Your Skin But Better CC+ Cream with SPF 50
Your Skin But Better CC+ Cream with SPF 50
IT’S THE #1 CC CREAM IN THE USA*
12 ml - 75 ml

From £14.50

Bye Bye Under Eye Concealer
Bye Bye Under Eye Concealer
IT’s your beauty sleep in a tube!
12 ml - 30 ml

From £26.00

Your Skin But Better CC+ Oil-Free Matte SPF 40
Your Skin But Better CC+ Oil-Free Matte SPF 40
IT's your #1 CC+ Cream in the USA* - now matte!

£33.00

Try IT On Virtually
Bye Bye Pores Loose
Bye Bye Pores Loose
It blurs the look of your pores!

£25.00

Celebrate Your Beauty Book Vol. 4
Celebrate Your Beauty Book Vol. 4
All-In-One Essential for Complexion, Eyes and Lips
Gift Sets

£53.00

Your Skin But Better CC+ Illumination SPF 50
Your Skin But Better CC+ Illumination SPF 50
IT's your only step!
32 ml

£33.00

Brow Power Universal Eyebrow Pencil
Brow Power Universal Eyebrow Pencil
IT’s your brows but better!
0.16g

£21.50

Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
IT transforms your eyes!

£24.00

Your Skin But Better Foundation + Skincare
Your Skin But Better Foundation + Skincare
Waterlight, Medium Buildable Coverage, Natural Radiant Finish
IT’s Your Foundation For Better Looking Skin!
30 ml

£33.00

Superhero Mascara
Superhero Mascara
IT transforms your lashes!
5 ml - 9 ml

From £11.00

Bye Bye Under Eye Illumination
Bye Bye Under Eye Illumination
IT's your illuminating concealer!

£26.00

Heavenly Luxe Complexion Perfection Brush #7
Heavenly Luxe Complexion Perfection Brush #7
IT’s your brush therapy!
unique

£36.00

Bye Bye Pores Pressed Powder
Bye Bye Pores Pressed Powder
IT minimises the look of your pores!
9g

From £26.00

Bye Bye Under Eye Eye Cream
Bye Bye Under Eye Eye Cream
IT’s life-changing for your eyes!
15 ml

£39.00

IT’s Your Lash & Brow Love Duo (Value over £31*)
LIMITED EDITION
IT’s Your Lash & Brow Love Duo (Value over £31*)
IT’s your eye-defining essentials!
Gift Sets

£22.00

Hello Lashes+ Lash-Loving Volumising Mascara
NEW
Hello Lashes+ Lash-Loving Volumising Mascara
Help care for your lashes!
8 ml

£22.00

Tightline 3-in-1 Black Primer - Eyeliner - Mascara
Tightline 3-in-1 Black Primer - Eyeliner - Mascara
IT gets to the root of your lashes!
3.5ml

£23.00

IT’s Your Brush Love
IT’s Your Brush Love
IT’s your brushes but better!
30 ml

£11.00

IT’s Your Heavenly Luxe Skin-Loving Brush Set
LIMITED EDITION
IT’s Your Heavenly Luxe Skin-Loving Brush Set
IT’s your brush therapy!
Gift Sets

£99.00

Bye Bye Makeup 3-in-1 Makeup Melting Balm
Bye Bye Makeup 3-in-1 Makeup Melting Balm
IT makes your makeup disappear!
80 ml

£32.00

Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
Heavenly Luxe Tightliner 10-in-1 Dual-Ended Brush #13
IT’s your brush therapy!

£22.00

Heavenly Luxe Dual Airbrush Concealer Brush #2
Heavenly Luxe Dual Airbrush Concealer Brush #2
IT’s your brush therapy!
unique

£22.00

Brow Power Micro Eyebrow Pencil
Brow Power Micro Eyebrow Pencil
IT’S YOUR BROWS BUT BETTER!
0.05 g

£21.50

Heavenly Skin CC+ Skin-Perfecting Brush #702
Heavenly Skin CC+ Skin-Perfecting Brush #702
Your skin will thank you for IT!

£36.00

Ombré Radiance Bronzer
Ombré Radiance Bronzer
IT’s your naturally pretty warmth in a compact!

£25.00

Hello Lashes 5-in-1 Mascara
Hello Lashes 5-in-1 Mascara
IT's your lash therapy!

£23.00

Bye Bye Pores Bronzer
Bye Bye Pores Bronzer
IT's your vacation in a compact!
8.6g

£27.00

IT’s Your Eye-Loving Superpowers (Value £59*)
LIMITED EDITION
IT’s Your Eye-Loving Superpowers (Value £59*)
IT’s your eye-opening must-haves!
Gift Sets

£40.00

Heavenly Luxe Flat Top Buffing Foundation Brush #6
Heavenly Luxe Flat Top Buffing Foundation Brush #6
IT’s your brush therapy!
unique

£36.00

Pillow Lips Solid Serum
NEW
Pillow Lips Solid Serum
Revitalise your lips with IT!

£25.00

Pillow Lips Moisture Wrapping Lipstick
Pillow Lips Moisture Wrapping Lipstick
EMBRACE YOUR POUT!
3.5g

£21.00

Heavenly Luxe Wandball Powder Brush #8
Heavenly Luxe Wandball Powder Brush #8
IT’s your brush therapy!
unique

£36.00

Heavenly Luxe No-Tug Dual Eyeshadow Brush #5
Heavenly Luxe No-Tug Dual Eyeshadow Brush #5
IT’s your brush therapy!

£22.00

Bye Bye Pores Blush
Bye Bye Pores Blush
IT will make you blush!
5.44g

£25.00

Brow Power Filler Eyebrow Gel
Brow Power Filler Eyebrow Gel
Tinted Brow Gel

£21.50

Heavenly Skin One-Sweep Wonder Brush #705
Heavenly Skin One-Sweep Wonder Brush #705
IT’s your brush therapy!

£36.00

Heavenly Luxe Airbrush Powder & Bronzer Brush #1
Heavenly Luxe Airbrush Powder & Bronzer Brush #1
IT’s your brush therapy!
unique

£36.00

Heavenly Luxe Face & Neck Citrine Roller
Heavenly Luxe Face & Neck Citrine Roller
Massaging Roller for Face, Neck, Décolleté and Chest

£30.00

Heavenly Luxe Plush Paddle Foundation Brush
Heavenly Luxe Plush Paddle Foundation Brush
IT’s your brush therapy!

£36.00

Superhero No-Tug Gel Eyeliner
Superhero No-Tug Gel Eyeliner
IT’S EYE-OPENING!
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£19.00

Heavenly Luxe Pointed Precision Complexion Brush #11
Heavenly Luxe Pointed Precision Complexion Brush #11
IT’s your brush therapy!

£33.00

Heavenly Luxe Build-A-Brow Brush #12
Heavenly Luxe Build-A-Brow Brush #12
IT’s your brush therapy!

£22.00

Heavenly Luxe Limited Edition Complexion Perfection Foundation and Concealer Brush #7
LIMITED EDITION
Heavenly Luxe Limited Edition Complexion Perfection Foundation and Concealer Brush #7
IT'S YOUR BRUSH THERAPY!
unique

£36.00

Limited-Edition Superhero Elastic Stretch Volumising and Lengthening Mascara
LIMITED EDITION
Limited-Edition Superhero Elastic Stretch Volumising and Lengthening Mascara
Volumising and Lengthening Mascara
9 ml

£23.00

Superhero No-Tug Shadow Stick
NEW
Superhero No-Tug Shadow Stick
IT’S YOUR NO-TUG SUPER SHADOW!

£21.00

Superhero Liner
Superhero Liner
IT transforms your eyes!
0.55ml

£21.50

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