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Explore the range of IT Cosmetics shades, updated in real time

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It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

Blurred Lines Smooth-Fill Lipstick

It's truly lip full-filling!

Colour-Correcting, Reviving Lip Colour

Blurred Lines Smooth-Fill Lipstick

It's truly lip full-filling!

Colour-Correcting, Reviving Lip Colour

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Why You'll Love IT
Blurred Lines is your highly pigmented lipstick that is created to give you the shine of a gloss and the pigment power of a lipstick, all in one! IT Cosmetics is developed with skin-experts, and this lip product is infused with hydrolysed collagen, hyaluronic filling spheres, peptides, green tea, aloe vera and essential butters and oils including shea butter, jojoba and avocado—making it your must-have for smoothing lip colour!

 Shade Descriptions:

  • Je Ne Sais Quoi: Perfect soft pink
  • Brave: Sheer bold red
  • Love: Mauve sheer rose
  • Perfect Nude: Sheer nude flush
  • IT Girl: True vibrant red
  • Daring: Brownish plum
  • Believe: Sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft natural pink
  • Ruby Slippers: Sheer red flush
Key Benefits
  •  The shine of a gloss and pigment power of a lipstick- all in one!
  • Available in 10 beautiful shades
  • Infused with skin-loving hyaluronic Filling Spheres And Collagen
Ingredients
PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, RICINUS COMMUNIS (CASTOR) SEED OIL, OCTYLDODECANOL, POLYETHYLENE, JOJOBA ESTERS, HYDROGENATED POLYISOBUTENE, OZOKERITE, DISTEARDIMONIUM HECTORITE, CETYL ALCOHOL, PROPYLENE CARBONATE, VANILLIN, TRIHYDROXYSTEARIN, PHENOXYETHANOL, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, SORBITAN STEARATE, ETHYLHEXYL PALMITATE, TOCOPHERYL ACETATE, RETINYL PALMITATE, ASCORBYL PALMITATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, ALOE BARBADENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ARGANIA SPINOSA KERNEL OIL, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, SILICA DIMETHYL SILYLATE, TRIBEHENIN, PRUNUS DOMESTICA SEED OIL, PRUNUS CERASUS (BITTER CHERRY) SEED OIL, BUTYLENE GLYCOL, HYALURONIC ACID, SORBITAN ISOSTEARATE, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, HYDROLYZED COLLAGEN, PALMITOYL OLIGOPEPTIDE, [+/-: MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI77499), RED 7 LAKE (CI 15850), RED 6 (CI 15850), YELLOW 5 LAKE (CI 19140), CARMINE (CI 74750), RED 28 LAKE (CI 45410), BLUE 1 LAKE (CI 42090), RED 30 LAKE (CI 73360)].
How to Apply & Beauty Tips
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

How to Apply

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant colour correction, rich colour and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip colour that lasts!

Customer Reviews

Blurred Lines Smooth-Fill Lipstick is rated 4.4 out of 5 by 199.
Rated 1 out of 5 by from Not impressed [This review was collected as part of a promotion.] The lipstick was wonderful, but the case started peeping and flaking as soon as I took it out of the package. I have pieces of the coating all over the place. I haven't used it since because I end up with pieces of the case on my face and clothes.
Date published: 2021-04-08
Rated 5 out of 5 by from Best lip treatment ever! This is my favorite lipstick/lip treatment ever! I cannot live without it. Why is this being discontinued?? :-(
Date published: 2021-04-01
Rated 5 out of 5 by from Best red ever This is my favorite color red for all time. And it even feels good on (unlike some other lipsticks I've tried).
Date published: 2021-03-29
Rated 5 out of 5 by from The best lipstick ever!!! But being discontinued? Finally found the lipstick I was looking for: very pretty color, moisturizing and smelling great! My favorite color is Naturally Pretty. It is very hard to catch because it's almost always out of stock. I was thinking to buy many of them once I see it back in stock. However, looks like it will never happen due to being discontinued. Very disappointed!!!
Date published: 2021-03-13
Rated 5 out of 5 by from Beautiful color Very pretty color with light skin not to bright and not too light
Date published: 2021-03-07
Rated 5 out of 5 by from Blurred lines lipstick It is nice. I don't have a lot of lines on my lips but I like this product
Date published: 2021-03-02
Rated 5 out of 5 by from Loved this Lipstick in the color Daring Great moisturizing lipstick; however, just like you discontinued my favorite primer, this color and the line has been discontinued. So disappointing to find something you love only to have it discontinued. No other color comes close to Daring.
Date published: 2021-02-28
Rated 5 out of 5 by from A very nice lipstick [This review was collected as part of a promotion.] I loved the lipstick but unfortunately it was not the right color for me.
Date published: 2021-02-13
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