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Explore the range of IT Cosmetics shades, updated in real time

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Blurred Lines Smooth-Fill Lipstick

It's truly lip full-filling!

Colour-Correcting, Reviving Lip Colour

Blurred Lines Smooth-Fill Lipstick

It's truly lip full-filling!

Colour-Correcting, Reviving Lip Colour

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Why You'll Love IT
Blurred Lines is your highly pigmented lipstick that is created to give you the shine of a gloss and the pigment power of a lipstick, all in one! IT Cosmetics is developed with skin-experts, and this lip product is infused with hydrolysed collagen, hyaluronic filling spheres, peptides, green tea, aloe vera and essential butters and oils including shea butter, jojoba and avocado—making it your must-have for smoothing lip colour!

 Shade Descriptions:

  • Je Ne Sais Quoi: Perfect soft pink
  • Brave: Sheer bold red
  • Love: Mauve sheer rose
  • Perfect Nude: Sheer nude flush
  • IT Girl: True vibrant red
  • Daring: Brownish plum
  • Believe: Sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft natural pink
  • Ruby Slippers: Sheer red flush
Key Benefits
  •  The shine of a gloss and pigment power of a lipstick- all in one!
  • Available in 10 beautiful shades
  • Infused with skin-loving hyaluronic Filling Spheres And Collagen
Ingredients
PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, RICINUS COMMUNIS (CASTOR) SEED OIL, OCTYLDODECANOL, POLYETHYLENE, JOJOBA ESTERS, HYDROGENATED POLYISOBUTENE, OZOKERITE, DISTEARDIMONIUM HECTORITE, CETYL ALCOHOL, PROPYLENE CARBONATE, VANILLIN, TRIHYDROXYSTEARIN, PHENOXYETHANOL, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, SORBITAN STEARATE, ETHYLHEXYL PALMITATE, TOCOPHERYL ACETATE, RETINYL PALMITATE, ASCORBYL PALMITATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, ALOE BARBADENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ARGANIA SPINOSA KERNEL OIL, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, SILICA DIMETHYL SILYLATE, TRIBEHENIN, PRUNUS DOMESTICA SEED OIL, PRUNUS CERASUS (BITTER CHERRY) SEED OIL, BUTYLENE GLYCOL, HYALURONIC ACID, SORBITAN ISOSTEARATE, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, HYDROLYZED COLLAGEN, PALMITOYL OLIGOPEPTIDE, [+/-: MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI77499), RED 7 LAKE (CI 15850), RED 6 (CI 15850), YELLOW 5 LAKE (CI 19140), CARMINE (CI 74750), RED 28 LAKE (CI 45410), BLUE 1 LAKE (CI 42090), RED 30 LAKE (CI 73360)].

How to Apply & Beauty Tips

How to Apply

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant colour correction, rich colour and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip colour that lasts!

Customer Reviews

Blurred Lines Smooth-Fill Lipstick is rated 4.4 out of 5 by 204.
Rated 5 out of 5 by from Best lipstick ever ! The blurred lines lipstick in ruby slippers has been my go to for the past 2 years now. I LOVE IT. Lasts through a meal. Please do not discontinue it! I would buy 100 of these if you have them in stock. Please continue this product.
Date published: 2021-07-13
Rated 5 out of 5 by from Heartbroken about Love I love Love and am so sad this lipstick has been discontinued. Every time I find something that works for me: discontinued. Sigh. Now I need to find a new Love.
Date published: 2021-07-06
Rated 5 out of 5 by from LOVE THIS LIPSTICK!!!!!!! DO NOT DISCONTINUE!!!! I love the feel, texture and the look of this lipstick. The colors are beautiful and sometimes it's all I need with a little bit of mascara. PLEASE BRING IT BACK!!!! DO NOT DISCONTINUE!!!! The perfect nude, Live and Je Ne sais Quoi are my favorite.
Date published: 2021-07-02
Rated 5 out of 5 by from BRING THIS PRODUCT BACK!!!! Blurred Lines “Brave” was such a perfect, buildable shade. You guys discontinued the line and replaced it with icky, thick, super saturated formulas. Whyyyyyy???? Just leave a good thing alone!
Date published: 2021-06-27
Rated 5 out of 5 by from My new favorite I love red lipsticks! This is my new favorite! I always had dry lips but this lipstick not only gives great coverage but is healing my lips. Please don't discontinue this lipstick!
Date published: 2021-06-05
Rated 1 out of 5 by from Not impressed [This review was collected as part of a promotion.] The lipstick was wonderful, but the case started peeping and flaking as soon as I took it out of the package. I have pieces of the coating all over the place. I haven't used it since because I end up with pieces of the case on my face and clothes.
Date published: 2021-04-08
Rated 5 out of 5 by from Best lip treatment ever! This is my favorite lipstick/lip treatment ever! I cannot live without it. Why is this being discontinued?? :-(
Date published: 2021-04-01
Rated 5 out of 5 by from Best red ever This is my favorite color red for all time. And it even feels good on (unlike some other lipsticks I've tried).
Date published: 2021-03-29
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