It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

Blurred Lines Smooth-Fill Lipstick

IT's truly lip full-filling!

Colour-Correcting, Reviving Lip Colour

Blurred Lines Smooth-Fill Lipstick

IT's truly lip full-filling!

Colour-Correcting, Reviving Lip Colour

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Why You'll Love IT
Blurred Lines is your highly pigmented lipstick that is created to give you the shine of a gloss and the pigment power of a lipstick, all in one! IT Cosmetics is developed with plastic surgeons, and this lip product is infused with hydrolyzed collagen, hyaluronic filling spheres, peptides, green tea, aloe vera and essential butters and oils including shea butter, jojoba and avocado—making it your must-have for smoothing lip colour!
Key Benefits
  • Cushiony And Lustrous Texture Envelops Lips With A Glossy Natural Finish In A Single Line-Smoothing Swipe! 
  • Hyaluronic Filling Spheres And Collagen

 Shade Descriptions:

  • Je Ne Sais Quoi: Perfect soft pink
  • Brave: Sheer bold red
  • Love: Mauve sheer rose
  • Perfect Nude: Sheer nude flush
  • IT Girl: True vibrant red
  • Daring: Brownish plum
  • Believe: Sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft natural pink
  • Ruby Slippers: Sheer red flush
Ingredients
PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, RICINUS COMMUNIS (CASTOR) SEED OIL, OCTYLDODECANOL, POLYETHYLENE, JOJOBA ESTERS, HYDROGENATED POLYISOBUTENE, OZOKERITE, DISTEARDIMONIUM HECTORITE, CETYL ALCOHOL, PROPYLENE CARBONATE, VANILLIN, TRIHYDROXYSTEARIN, PHENOXYETHANOL, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, SORBITAN STEARATE, ETHYLHEXYL PALMITATE, TOCOPHERYL ACETATE, RETINYL PALMITATE, ASCORBYL PALMITATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, ALOE BARBADENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ARGANIA SPINOSA KERNEL OIL, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, SILICA DIMETHYL SILYLATE, TRIBEHENIN, PRUNUS DOMESTICA SEED OIL, PRUNUS CERASUS (BITTER CHERRY) SEED OIL, BUTYLENE GLYCOL, HYALURONIC ACID, SORBITAN ISOSTEARATE, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, HYDROLYZED COLLAGEN, PALMITOYL OLIGOPEPTIDE, [+/-: MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI77499), RED 7 LAKE (CI 15850), RED 6 (CI 15850), YELLOW 5 LAKE (CI 19140), CARMINE (CI 74750), RED 28 LAKE (CI 45410), BLUE 1 LAKE (CI 42090), RED 30 LAKE (CI 73360)].
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

Customer Reviews

Blurred Lines Smooth-Fill Lipstick is rated 4.3 out of 5 by 83.
Rated 5 out of 5 by from LOVE this!! I got this in the nude shade and I LOVE IT!! It stays on all day without issue, even with eating and drinking. I apply the liner first, then a coat of the IT lipstick. I blot with a tissue and lightly powder on translucent powder. I apply lipstick one more time, lightly blot and you're good to GO FOR THE DAY!! Your lips are not dry, I am truly impressed. I'm switching completely over to IT cosmetics, which is amazing considering I'm a lipstick/lip gloss junky. :) Thank you Jamie! xoxo
Date published: 2015-11-25
Rated 3 out of 5 by from Nice lipstick, but colour not accurate. The lipstick goes on nicely, and feels smooth on my lips. However, I was SO disappointed when I saw the colour. I ordered Daring, and the colour does not match the swatch on on the website, it is a lot more brown and not as dark as it shows on here.
Date published: 2015-10-21
Rated 1 out of 5 by from Not at all what I was expecting Oh Ruby Slippers. I wanted to love you. Your color in the tube--gorgeous. Your promise of full, lush color. And I was totally seduced by the name. Unfortunately, the color on my lips resembled a hot pink lip balm I had as a teenager. And I have several lip "butters" from the drug store that hydrate just as well. So, note to self: don't buy an expensive lipstick unless I KNOW I will love it. Sigh. (Also, the youtube video is conveniently positioned over part of this review page and won't go away so I'm unable to post low scores for this product.)
Date published: 2016-02-08
Rated 1 out of 5 by from disappointed Was I put in the title was very disappointed. It goes on great, shiny and pretty color then with minutes the shine wears off and the remaining color fades. Never purchase again!
Date published: 2017-04-08
Rated 5 out of 5 by from Great for needie lips After having both upper and lower lips reconstructed due to cancers, I find this lipstick the most comforting protection.
Date published: 2016-01-18
Rated 5 out of 5 by from perfect color "Naturally Pretty was my first purchase and was beyond pleased ! The name describes it all, naturally pretty. This is moisturizing and creamy. I paired it with the lip serum gross to add a little shin. My age is 63. I am blond, fair skin. My lip has a blue undertones.
Date published: 2017-03-10
Rated 5 out of 5 by from A youthful, plump lip My lips were instantly transformed from dry and flaky to soft, plump, and pretty in pink! It's a little more money than I would normally spend on my lipstick, but I splurged today.
Date published: 2016-08-28
Rated 5 out of 5 by from Great lipstick; no toxins. I got the blurred lines lipstick in I.T. Girl Red and Brave in an effort to get parabens and other toxins out of my life. They are very moisturizing, and the coverage is good. The Lip Vitality Flush line is also wonderful, but with a lighter coverage. The Flush in Je ne sais Quoi makes a great balm/moisturizer! It is very moisturizing.
Date published: 2016-01-25
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