“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

No. 50 Serum Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Collagen Veil Primer

£37.00

£37.00

No. 50 Serum Collagen Veil Primer

IT’s your baby soft skin in a bottle!

Collagen Veil Primer

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Why You'll Love IT
No. 50 Serum is your hydrating primer and serum in one! IT Cosmetics is developed with plastic surgeons, and No. 50 Serum is created to help improve the look of your complexion by nurturing your skin with moisture as it prepares it for flawless makeup application, imparting a baby-soft, supple-looking finish!
Key Benefits
  • Created to be your hydrating primer and serum in one!
  • Locks in moisture and prepares skin for flawless-looking makeup application
  •  Peptides, proteins, essential oils, antioxidants, vitamins and botanicals
Ingredients
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, ISODODECANE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, GLYCERIN, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYMETHYLSILSESQUIOXANE, POLYSILICONE-11, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MARIS AQUA/SEA WATER/EAU DE MER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) OIL, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS/HONEYSUCKLE FLOWER/LICORICE ROOT/MORUS ALBA ROOT/PUERARIA LOBATA ROOT/SCHIZANDRA CHINENSIS FRUIT/SCUTELLARIA BAICALENSIS ROOT/SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL CHLORIDE, CHOLESTERYL ISOSTEARATE, CHOLESTERYL NONANOATE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7, CHLORHEXIDINE DIGLUCONATE, TITANIUM DIOXIDE (CI 77891), MICA (CI 77019).
“This primer pampers your skin with 50 skin-loving ingredients and a softening, smoothing, long-lasting barrier for flawless makeup application!”

Customer Reviews

No. 50 Serum Collagen Veil Primer is rated 4.6 out of 5 by 127.
Rated 5 out of 5 by from The best anti aging products on the market today. I have been using the foundation I purchased, the sample concealer and veil primer that were included in my order and can say these products are truly amazing when it comes to completely transforming my aging(63) skin. It does seem to "float" on the skin and disguise most of the aging lines! I have "done" many procedures, including botox and fillers but this make-up enhances this and works in conjunction. I have had people guess my age as young as 42!!! I am so excited to be buying my full size products and by the way, a little goes a loooong way! Love this make-up! Every day I feel as if I am turning back the clock!
Date published: 2016-03-03
Rated 5 out of 5 by from Baby Soft Skin! I will try ANYTHING and EVERYTHING when it comes to new beauty products, but I feel like I found the jackpot when trying this product. My face has never felt so moisturized and soft. Now, I admit I started using this not for an "anti-aging" reason, just on a whim recommendation from a family remember, but regardless I fell in LOVE for it's multiple wondrous uses. I use it after I shower in the morning and at night. It quickly absorbs and doesn't leave any residue or oil whatsoever. Perfect for under makeup! Worth every penny!!
Date published: 2016-01-13
Rated 5 out of 5 by from Miracle worker I have been using this for 3 days. 3 days in cold weather and I am outside quite a bit and instead of my skin drying out drastically it is now protected and my makeup looks so much better. I could not love this product more. Once thing I do want to say about the some of the reviews complaining about the dropper, don't use it if you don't like it. The pump that comes on the bottle pumps the perfect amount for your face you don't need to use the dropper it is just nice that they include it for us to have a choice.
Date published: 2016-01-10
Rated 5 out of 5 by from Terrific! Tried several "primers" and was disappointed over last 2 years. Then I received a sample of No. 50 in an order and tried it, and I was thrilled! I ordered a bottle immediately. This product does exactly what it says it will do...my skin loves it and my foundation goes on flawlessly over it. Oh...did I say my skin looks great with just No. 50 on? I am 69, I take care of my skin and love It Cosmetics!
Date published: 2016-01-10
Rated 5 out of 5 by from Perfect Primer I've been using this primer for over a year now. I absolutely love it! It's non irritating, smells great, & leaves your skin so soft & silky. Your makeup will look flawless. I wish it came in a larger size. This is the only brand of cosmetics I use & would highly recommend. The fact it's cruelty free makes it even better! Thank you it cosmetics & Jamie for the awesome products!
Date published: 2016-03-06
Rated 1 out of 5 by from Did nothing for my skin This product is definitely not worth the price. I used it, not expecting a miracle, but at least expecting silkier skin. I am 40 years old with hardly any pores to start with. I do have fine lines and this product did nothing to prevent makeup from settling in the lines. This product would be good for someone in their 20's.
Date published: 2016-03-11
Rated 4 out of 5 by from I love this! I giving this 4 stars due to the packaging. I have used this for over a year and have seen results. My rosacea on my cheek has faded. i also love the smell of this primer. The only thing I hate about this primer is the packaging. I cannot get all the product out of the bottle and it is to expensive to waste. Please repackage this product so that ALL the product can be used. I wish you would also sell a larger size with a value price. Thank you.
Date published: 2016-02-18
Rated 5 out of 5 by from Super Product I've tried a lot of "popular" name products that were suppose to work. It product actually do what they say they will do which is amazing now days. I love this #50 if I don't use it my face feels like it has a layer of sand paper on it. One use of the #50 and it just about takes care of it. So far every product I've used has been wonderful. I love the free samples to try before I decide to buy. My next purchase will be Confidence in a Cream. That is the most wonderful stuff I've used. Plus the CC+ is another great product I've used and love it. So glad at my age (65) to find things that work on my old skin.
Date published: 2016-09-03
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