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Explore the range of IT Cosmetics shades, updated in real time
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Your Skin But Better Foundation + Skincare
Waterlight, Medium Buildable Coverage, Natural Radiant Finish
IT’s Your Foundation For Better Looking Skin!
£32.00
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Select Shade
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10 FAIR WARM
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10.5 FAIR NEUTRAL
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11 FAIR NEUTRAL
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12 FAIR WARM
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20 LIGHT COOL
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20.5 LIGHT NEUTRAL
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21 LIGHT WARM
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21.5 LIGHT NEUTRAL
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22 LIGHT NEUTRAL
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22.5 LIGHT WARM
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23 LIGHT WARM
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30 MEDIUM COOL
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31 MEDIUM NEUTRAL
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31.5 MEDIUM NEUTRAL
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32 MEDIUM WARM
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33 MEDIUM NEUTRAL
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34 MEDIUM COOL
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35 MEDIUM WARM
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36 MEDIUM COOL
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39 TAN NEUTRAL
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40 TAN COOL
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41 TAN WARM
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42 TAN NEUTRAL
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43 TAN WARM
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42.5 TAN WARM
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44 TAN WARM
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50 RICH COOL
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51 RICH WARM
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51.25 RICH NEUTRAL
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51.5 RICH WARM
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51.75 RICH COOL
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52 RICH WARM
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53 RICH NEUTRAL
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58 DEEP NEUTRAL
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59 DEEP COOL
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60 DEEP WARM
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61 DEEP NEUTRAL
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62 DEEP COOL
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63 DEEP COOL
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64 DEEP COOL
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Select Shade
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10 FAIR WARM
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10.5 FAIR NEUTRAL
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11 FAIR NEUTRAL
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12 FAIR WARM
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20 LIGHT COOL
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20.5 LIGHT NEUTRAL
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21 LIGHT WARM
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21.5 LIGHT NEUTRAL
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22 LIGHT NEUTRAL
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22.5 LIGHT WARM
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23 LIGHT WARM
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30 MEDIUM COOL
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31 MEDIUM NEUTRAL
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31.5 MEDIUM NEUTRAL
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32 MEDIUM WARM
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33 MEDIUM NEUTRAL
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34 MEDIUM COOL
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35 MEDIUM WARM
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36 MEDIUM COOL
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39 TAN NEUTRAL
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40 TAN COOL
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41 TAN WARM
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42 TAN NEUTRAL
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43 TAN WARM
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42.5 TAN WARM
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44 TAN WARM
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50 RICH COOL
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51 RICH WARM
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51.25 RICH NEUTRAL
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51.5 RICH WARM
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51.75 RICH COOL
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52 RICH WARM
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53 RICH NEUTRAL
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58 DEEP NEUTRAL
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59 DEEP COOL
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60 DEEP WARM
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61 DEEP NEUTRAL
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62 DEEP COOL
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63 DEEP COOL
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64 DEEP COOL
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Your Skin But Better Foundation + Skincare
Waterlight, Medium Buildable Coverage, Natural Radiant Finish
IT’s Your Foundation For Better Looking Skin!
Why You'll Love IT™
Experience an better-looking complexion instantly! Your Skin But Better Foundation + Skincare features lightweight, medium buildable coverage that instantly improves the look of skin —minimising the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish. Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, vitamins E & B5 and hepes acid, your skin-loving foundation works behind the scenes as you wear it. IT visibly evens the appearance of skin tone, and refines the look of skin texture. IT’s truly your foundation for better looking skin!
Key Benefits
- Skincare infused foundation delivers a better-looking complexion instantly and better bare skin
- Micro-fine pearl powder provides a natural radiant finish while lightweight formula delivers all-day hydration
- Medium, buildable makes it easy to customise your makeup look
- Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, vitamins E & B5 and hepes acid
Ingredients
Hyaluronic Acid & Aloe Vera Extract: Instantly hydrate and smooth the look of skin
Vitamins E & B5: Moisturize the skin and fight free radicals to help strengthen the skin barrier
Hepes Acid: Gently exfoliates for a brighter-looking complexion
FULL INGREDIENT LIST: AQUA/WATER/EAU, DIMETHICONE, ISODODECANE, CYCLOHEXASILOXANE, GLYCERIN, PEG-10 DIMETHICONE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PENTYLENE GLYCOL, SYNTHETIC FLUORPHLOGOPITE, DISTEARDIMONIUM HECTORITE, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, CETYL PEG/PPG-10/1 DIMETHICONE, SODIUM CHLORIDE, POLYGLYCERYL-4 ISOSTEARATE, HEXYL LAURATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, DISODIUM STEAROYL GLUTAMATE, TOCOPHEROL, SILICA, PANTHENOL, ALUMINUM HYDROXIDE, HYDROXYETHYL UREA, ALOE BARBADENSIS LEAF JUICE POWDER, SODIUM HYALURONATE, TIN OXIDE, HYDRATED SILICA, METHICONE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, [+/-: CI 77891/TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77007/ULTRAMARINES, CI 15985/YELLOW 6 LAKE, CI 42090/BLUE 1 LAKE, CI 45410/RED 28 LAKE, CI 15850/RED 7]. D247442/1
Vitamins E & B5: Moisturize the skin and fight free radicals to help strengthen the skin barrier
Hepes Acid: Gently exfoliates for a brighter-looking complexion
FULL INGREDIENT LIST: AQUA/WATER/EAU, DIMETHICONE, ISODODECANE, CYCLOHEXASILOXANE, GLYCERIN, PEG-10 DIMETHICONE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PENTYLENE GLYCOL, SYNTHETIC FLUORPHLOGOPITE, DISTEARDIMONIUM HECTORITE, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, CETYL PEG/PPG-10/1 DIMETHICONE, SODIUM CHLORIDE, POLYGLYCERYL-4 ISOSTEARATE, HEXYL LAURATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, DISODIUM STEAROYL GLUTAMATE, TOCOPHEROL, SILICA, PANTHENOL, ALUMINUM HYDROXIDE, HYDROXYETHYL UREA, ALOE BARBADENSIS LEAF JUICE POWDER, SODIUM HYALURONATE, TIN OXIDE, HYDRATED SILICA, METHICONE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, [+/-: CI 77891/TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77007/ULTRAMARINES, CI 15985/YELLOW 6 LAKE, CI 42090/BLUE 1 LAKE, CI 45410/RED 28 LAKE, CI 15850/RED 7]. D247442/1
How to Apply & Beauty Tips
How to Apply
How to Apply
For natural-looking, buildable coverage, shake well and apply 1-2 pumps to clean skin using your favorite IT Cosmetics foundation brush. For best results, start at the center of your face and blend outward.
Beauty Tips
For best results, pair with your Heavenly Luxe Flat Top Buffing Foundation Brush #6. The densely packed brush with high hair count delivers the most effective distribution of foundation, allowing you to build beautiful coverage while buffing and blurring your skin imperfections.