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Explore the range of IT Cosmetics shades, updated in real time
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Your Skin But Better Foundation + Skincare
Waterlight, Medium Buildable Coverage, Natural Radiant Finish
IT’s Your Foundation For Better Looking Skin!
£32.50
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Select Shade
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10 FAIR WARM
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10.5 FAIR NEUTRAL
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11 FAIR NEUTRAL
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12 FAIR WARM
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20 LIGHT COOL
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20.5 LIGHT NEUTRAL
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21 LIGHT WARM
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21.5 LIGHT NEUTRAL
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22 LIGHT NEUTRAL
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22.5 LIGHT WARM
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23 LIGHT WARM
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30 MEDIUM COOL
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31 MEDIUM NEUTRAL
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31.5 MEDIUM NEUTRAL
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32 MEDIUM WARM
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33 MEDIUM NEUTRAL
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34 MEDIUM COOL
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35 MEDIUM WARM
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36 MEDIUM COOL
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39 TAN NEUTRAL
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40 TAN COOL
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41 TAN WARM
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42 TAN NEUTRAL
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43 TAN WARM
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42.5 TAN WARM
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44 TAN WARM
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50 RICH COOL
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51 RICH WARM
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51.25 RICH NEUTRAL
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51.5 RICH WARM
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51.75 RICH COOL
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52 RICH WARM
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53 RICH NEUTRAL
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58 DEEP NEUTRAL
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59 DEEP COOL
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60 DEEP WARM
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61 DEEP NEUTRAL
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62 DEEP COOL
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63 DEEP COOL
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64 DEEP COOL
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Select Shade
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10 FAIR WARM
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10.5 FAIR NEUTRAL
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11 FAIR NEUTRAL
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12 FAIR WARM
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20 LIGHT COOL
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20.5 LIGHT NEUTRAL
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21 LIGHT WARM
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21.5 LIGHT NEUTRAL
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22 LIGHT NEUTRAL
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22.5 LIGHT WARM
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23 LIGHT WARM
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30 MEDIUM COOL
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31 MEDIUM NEUTRAL
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31.5 MEDIUM NEUTRAL
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32 MEDIUM WARM
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33 MEDIUM NEUTRAL
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34 MEDIUM COOL
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35 MEDIUM WARM
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36 MEDIUM COOL
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39 TAN NEUTRAL
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40 TAN COOL
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41 TAN WARM
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42 TAN NEUTRAL
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43 TAN WARM
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42.5 TAN WARM
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44 TAN WARM
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50 RICH COOL
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51 RICH WARM
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51.25 RICH NEUTRAL
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51.5 RICH WARM
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51.75 RICH COOL
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52 RICH WARM
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53 RICH NEUTRAL
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58 DEEP NEUTRAL
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59 DEEP COOL
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60 DEEP WARM
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61 DEEP NEUTRAL
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62 DEEP COOL
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63 DEEP COOL
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64 DEEP COOL
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Your Skin But Better Foundation + Skincare
Waterlight, Medium Buildable Coverage, Natural Radiant Finish
IT’s Your Foundation For Better Looking Skin!
Why You'll Love IT™
Experience a better-looking complexion instantly! Your Skin But Better Foundation + Skincare features lightweight, medium buildable coverage that instantly improves the look of skin —minimising the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish. Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, vitamins E & B5 and hepes acid, your skin-loving foundation works behind the scenes as you wear it. IT visibly evens the appearance of skin tone, and refines the look of skin texture. IT’s truly your foundation for better looking skin!
Key Benefits
- Skincare infused foundation delivers a better-looking complexion instantly and better bare skin
- Micro-fine pearl powder provides a natural radiant finish while lightweight formula delivers all-day hydration
- Medium, buildable makes it easy to customise your makeup look
- Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, vitamins E & B5 and hepes acid
Ingredients
Hyaluronic Acid & Aloe Vera Extract: Instantly hydrate and smooth the look of skin
Vitamins E & B5: Moisturize the skin and fight free radicals to help strengthen the skin barrier
Hepes Acid: Gently exfoliates for a brighter-looking complexion
FULL INGREDIENT LIST: AQUA/WATER/EAU, DIMETHICONE, ISODODECANE, CYCLOHEXASILOXANE, GLYCERIN, PEG-10 DIMETHICONE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PENTYLENE GLYCOL, SYNTHETIC FLUORPHLOGOPITE, DISTEARDIMONIUM HECTORITE, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, CETYL PEG/PPG-10/1 DIMETHICONE, SODIUM CHLORIDE, POLYGLYCERYL-4 ISOSTEARATE, HEXYL LAURATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, DISODIUM STEAROYL GLUTAMATE, TOCOPHEROL, SILICA, PANTHENOL, ALUMINUM HYDROXIDE, HYDROXYETHYL UREA, ALOE BARBADENSIS LEAF JUICE POWDER, SODIUM HYALURONATE, TIN OXIDE, HYDRATED SILICA, METHICONE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, [+/-: CI 77891/TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77007/ULTRAMARINES, CI 15985/YELLOW 6 LAKE, CI 42090/BLUE 1 LAKE, CI 45410/RED 28 LAKE, CI 15850/RED 7]. D247442/1
Vitamins E & B5: Moisturize the skin and fight free radicals to help strengthen the skin barrier
Hepes Acid: Gently exfoliates for a brighter-looking complexion
FULL INGREDIENT LIST: AQUA/WATER/EAU, DIMETHICONE, ISODODECANE, CYCLOHEXASILOXANE, GLYCERIN, PEG-10 DIMETHICONE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PENTYLENE GLYCOL, SYNTHETIC FLUORPHLOGOPITE, DISTEARDIMONIUM HECTORITE, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, CETYL PEG/PPG-10/1 DIMETHICONE, SODIUM CHLORIDE, POLYGLYCERYL-4 ISOSTEARATE, HEXYL LAURATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, DISODIUM STEAROYL GLUTAMATE, TOCOPHEROL, SILICA, PANTHENOL, ALUMINUM HYDROXIDE, HYDROXYETHYL UREA, ALOE BARBADENSIS LEAF JUICE POWDER, SODIUM HYALURONATE, TIN OXIDE, HYDRATED SILICA, METHICONE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, [+/-: CI 77891/TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77007/ULTRAMARINES, CI 15985/YELLOW 6 LAKE, CI 42090/BLUE 1 LAKE, CI 45410/RED 28 LAKE, CI 15850/RED 7]. D247442/1
How to Apply & Beauty Tips
How to Apply
How to Apply
For natural-looking, buildable coverage, shake well and apply 1-2 pumps to clean skin using your favourite IT Cosmetics foundation brush. For best results, start at the centre of your face and blend outward.
Beauty Tips
For best results, pair with your Heavenly Luxe Flat Top Buffing Foundation Brush #6. The densely packed brush with high hair count delivers the most effective distribution of foundation, allowing you to build beautiful coverage while buffing and blurring your skin imperfections.
Customer Reviews
Your Skin But Better Foundation + Skincare is rated
out of
5 by
694.
Rated 5 out of
5
by
CByers from
Natural with a little help!
[This review was collected as part of a promotion.] I use the brush to apply and then air brush. Very light and great coverage. I use it for days when I'm working with clients. I use the other IT coverage with 50 SPF on days when I'm outside. It's thicker but I add a dot of face cream to thin it and I don't burn in the sun! Love these products.
Date published: 2021-03-04
Rated 5 out of
5
by
Twyla from
“Absolutely the Best”
This is the Absolutely best foundation I’ve ever used, I am 61 and I have tried them all from Chanel to Maybelline. I love the coverage and the way it feels on my skin. I love wearing makeup and have been struggling to find a light weight foundation that doesn’t sink into fine lines. This foundation keeps me looking young. Thank you
Date published: 2021-02-28
Rated 5 out of
5
by
Anonymous from
It Cosmetics Foundation
Good coverage, beautiful finish, long lasting on skin
Date published: 2021-02-27
Rated 5 out of
5
by
Chrissy from
Fabulous
This is best foundation ever ! Been looking all my life for this Was using CC cream before which is also very good but this has more staying power product to die for !!
Date published: 2021-02-26
Rated 2 out of
5
by
Squashmom 901 from
Dried out my skin
I have normal skin (to dry in some areas). I've been using this for about 3-5 weeks three times a week & it is drying my face out. Anyone else have that issue? Think I am going back to the original Bye Bye foundation
Date published: 2021-02-23
Rated 5 out of
5
by
Rosemary S from
Foundation
This foundation is perfect! It covers all my imperfections and I’m so happy to finally find a product that does!!
Date published: 2021-02-22
Rated 5 out of
5
by
Angela Burns from
My Holy Grail
[This review was collected as part of a promotion.] This is my go to foundation! Makes my skin look good and feel good!
Date published: 2021-02-21
Rated 5 out of
5
by
Marcy from
Blown away by this foundation...
I have never felt the need to write a review on a foundation until I used this! I am 53 yo and have tried almost every foundation out there but this one really made me want to tell everyone how good it is. I literally can’t wait to put my makeup on now cause it looks and feels so good. Go try it!
Date published: 2021-02-20