NEW
Superhero No-Tug Sharpenable Gel Eyeliner
  • Superhero No-Tug Sharpenable Gel Eyeliner
  • Superhero No-Tug Sharpenable Gel Eyeliner
  • Superhero No-Tug Sharpenable Gel Eyeliner
  • Superhero No-Tug Sharpenable Gel Eyeliner
  • Superhero No-Tug Sharpenable Gel Eyeliner

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Superhero No-Tug Gel Eyeliner

IT’S EYE-OPENING!

High-Impact Smudge-Proof Gel Eyeliner Pencil
Net Wt. 0.042 oz./1.20 g

£18.50

Superhero No-Tug Sharpenable Gel Eyeliner

£18.50

Superhero No-Tug Gel Eyeliner

IT’S EYE-OPENING!

High-Impact Smudge-Proof Gel Eyeliner Pencil

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Why You'll Love IT™

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.

The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye. Available in 8 high-impact shades to deliver your most eye-transforming results every time. You do IT all… now your eyeliner does, too!

Key Benefits

Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated colour without tugging on your delicate eyelids

Available in 8 high-impact shades for your most eye-opening results

Ingredients
AQUA/WATER/EAU, DIMETHICONE, GLYCERIN, SIMMONDSIA CHINENSIS SEED OIL/JOJOBA SEED OIL, HYDROGENATED CASTOR OIL DIMER DILINOLEATE, PROPANEDIOL, ALCOHOL DENAT., CAPRYLIC/CAPRIC TRIGLYCERIDE, CETYL ALCOHOL, CETYL HYDROXYETHYLCELLULOSE, OCTYLDODECANOL, SILICA, PHENOXYETHANOL, ALBIZIA JULIBRISSIN BARK EXTRACT, CAPRYLYL GLYCOL, PARFUM/FRAGRANCE, POLOXAMER 338, CAPRYLOYL SALICYLIC ACID, LIMONENE, ADENOSINE, TOCOPHEROL, XANTHAN GUM, DISODIUM EDTA, LINALOOL, CERAMIDE NP, HYDROXYPALMITOYL SPHINGANINE, SILICA DIMETHYL SILYLATE, HYDRATED SILICA, SODIUM HYALURONATE, POLYSORBATE 60, CITRONELLOL, SODIUM BENZOATE, CI 16035/RED 40, GERANIOL, CEREUS GRANDIFLORUS FLOWER EXTRACT/CACTUS FLOWER EXTRACT, CITRAL, DARUTOSIDE, CI 42090/BLUE 1, GLUCOSE, LACTIC ACID, POTASSIUM SORBATE.
How to Apply & Beauty Tips

How to Apply

How to Apply

Apply along your upper and lower lash line for super smooth glide, super pigment power, and super all-day wear.

Pairs perfectly with Superhero™ Mascara to give your lashes super volume, super length, and super elastic stretch in just one coat!

For easy makeup removal, try your award-winning Bye Bye Makeup Cleansing Balm.

Beauty Tips

For an easy smoky eye look, use your Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush to smudge out the liner within 30 seconds of application.

Pair IT With

Customer Reviews

Superhero No-Tug Gel Eyeliner is rated 3.2 out of 5 by 1109.
Rated 5 out of 5 by from A REAL SUPERHERO! [This review was collected as part of a promotion.] Just got it yesterday in Magical Slate and it I s just what I wanted. My hair is long and gray at the temples, so the color fits in. My hands are shaky (age 80) and this applies perfectly for me. Please keep this produce going. I love it!
Date published: 2021-04-09
Rated 1 out of 5 by from This new product is terrible The tip doesn’t last or work. Go back to the old one. Why change something that people are happy with.
Date published: 2021-04-08
Rated 3 out of 5 by from Loved the old twist gel! Please make the old twist gel again! I despise to have to sharpen anything. Plus, with the new, sharpenable one, the tip breaks odd and you lose so much product! Thank you!!!
Date published: 2021-04-08
Rated 1 out of 5 by from Frustrating product I was excited to receive this product but when I started using it I had trouble with the way it went on as it didn’t glide like it was advertised. It flaked and transferred to my eyelid and below my lashes. I also had to keep sharpening it. I got so frustrated I threw the darn thing away.
Date published: 2021-04-08
Rated 5 out of 5 by from Love it! I love it. Will be buying more. The color is so pretty and it goes on so smoothly. Thanks IT cosmetics!
Date published: 2021-04-07
Rated 1 out of 5 by from Loved the old version, this one ran out right away I loved the old no tug eyeliner - this one was difficult to sharpen and ran out quickly. I won't be buying this again. So disappointed!
Date published: 2021-04-03
Rated 1 out of 5 by from Awful. This is a bad eye liner idea. Please bring back the ones that Jamie Kern Lima made and sold millions of before the company was sold. This eye liner was not an improvement. A really bad idea since you had the perfect eye liner to begin with. You messed up a great product.
Date published: 2021-04-02
Rated 1 out of 5 by from Horrible new design! I loved the original no-tug design with the self sharpening twist up end. This new design, like others have said, tricked me. The bottom still twists, but nothing happens. Every time I sharpen this the end breaks off. I wear minimal amounts of makeup, and the old design used to last me around 4 months. I'm 1 weeks into this and it's near gone due to all the product being wasted as it breaks off when sharpened and leaves massive jagged edges. Even when I get a good sharpening result it's clumpy! There's nothing smooth about design after the initial point is used. Horrible waste of money, time and effort. I never write reviews, but this is worse than cheap drugstore brands now!
Date published: 2021-03-24
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