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Superhero No-Tug Gel Eyeliner

IT’S EYE-OPENING!

High-Impact Smudge-Proof Gel Eyeliner Pencil

Superhero No-Tug Gel Eyeliner

IT’S EYE-OPENING!

High-Impact Smudge-Proof Gel Eyeliner Pencil

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Why You'll Love IT

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.

The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye. Available in 8 high-impact shades to deliver your most eye-transforming results every time. You do IT all… now your eyeliner does, too!

Key Benefits

Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated colour without tugging on your delicate eyelids

Available in 8 high-impact shades for your most eye-opening results

Ingredients

AQUA/WATER/EAU, DIMETHICONE, GLYCERIN, SIMMONDSIA CHINENSIS SEED OIL/JOJOBA SEED OIL, HYDROGENATED CASTOR OIL DIMER DILINOLEATE, PROPANEDIOL, ALCOHOL DENAT., CAPRYLIC/CAPRIC TRIGLYCERIDE, CETYL ALCOHOL, CETYL HYDROXYETHYLCELLULOSE, OCTYLDODECANOL, SILICA, PHENOXYETHANOL, ALBIZIA JULIBRISSIN BARK EXTRACT, CAPRYLYL GLYCOL, PARFUM/FRAGRANCE, POLOXAMER 338, CAPRYLOYL SALICYLIC ACID, LIMONENE, ADENOSINE, TOCOPHEROL, XANTHAN GUM, DISODIUM EDTA, LINALOOL, CERAMIDE NP, HYDROXYPALMITOYL SPHINGANINE, SILICA DIMETHYL SILYLATE, HYDRATED SILICA, SODIUM HYALURONATE, POLYSORBATE 60, CITRONELLOL, SODIUM BENZOATE, CI 16035/RED 40, GERANIOL, CEREUS GRANDIFLORUS FLOWER EXTRACT/CACTUS FLOWER EXTRACT, CITRAL, DARUTOSIDE, CI 42090/BLUE 1, GLUCOSE, LACTIC ACID, POTASSIUM SORBATE.


How to Apply & Beauty Tips

How to Apply

How to Apply

Apply along your upper and lower lash line for super smooth glide, super pigment power, and super all-day wear.

Pairs perfectly with Superhero™ Mascara to give your lashes super volume, super length, and super elastic stretch in just one coat!

For easy makeup removal, try your award-winning Bye Bye Makeup Cleansing Balm.

Beauty Tips

For an easy smoky eye look, use your Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush to smudge out the liner within 30 seconds of application.

Customer Reviews

Superhero No-Tug Gel Eyeliner is rated 3.1 out of 5 by 1224.
Rated 1 out of 5 by from Not for tightlining This cannot be used for tightlining under the eyelashes. That information is on the box but not on the website. Returned unopened.
Date published: 2021-09-25
Rated 1 out of 5 by from Not nearly as good as the previous product I religiously used the “turn up” no tug eye liner because it was the best. This version is not as good. Outside of the loss of convenience and the raise in price, they have clearly changed the formula as well. Whenever I would wear it, I’d end up with raccoon eyes by the end of the day - which didn’t happen with the previous formulation. It’s disappointing when a company decides to change a product that was so popular - I’m guessing it’s cheaper to make this pencil and they are charging more. Pass.
Date published: 2021-09-24
Rated 1 out of 5 by from Does not work when you need more I now have 3 of these eyeliners that do not work. The bottom will not turn so I can’t get more of the eyeliner out. I told them and they said do you have the receipt. No I do not have the receipt and this makes me angry that they know there is a problem and did not just replace it. I have to find another product that I like now. Just fix the issue with the non working pencil. Please.
Date published: 2021-09-23
Rated 3 out of 5 by from Not buying this product, I won't use a product with this low of a rating. I have the utmost confidence in IT since Jamie did all the ads. I have always used the roll up liner. I was prepared to buy this not gonna do it...wakeup ladies.
Date published: 2021-09-20
Rated 5 out of 5 by from Easy to apply I like how nice it goes on. Ii glides onto my eyelid easily.
Date published: 2021-09-19
Rated 1 out of 5 by from Why did you change an amazing product… Please bring back the non sharpening eyeliner. You could twist and go. This is a waste and will be returning it. I have used this eyeliner forever.
Date published: 2021-09-18
Rated 1 out of 5 by from Very unhappy How many bad reviews do you need before you change back to the first type? Please so back!
Date published: 2021-09-18
Rated 1 out of 5 by from Only 5 applications I used to love this product, but the last 3 times that I’ve bought the VERY EXPENSIVE eye liner , it’s only lasted for 5 applications. What a rip off!
Date published: 2021-09-15
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