“Just like you, Superhero mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero Mascara

IT transforms your lashes!

Elastic Stretch Volumising & Lengthening Mascara

£19.00

£19.00

Superhero Mascara

IT transforms your lashes!

Elastic Stretch Volumising & Lengthening Mascara

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Why You'll Love IT
Define your eyes with our Naturally Pretty Eyeshadow Trio on your eyelids and No-Tug Waterproof Gel Liner along the lash line. Then apply Superhero Mascra for dramatic lashes. Don't forget about your eyebrows! Fill in your eyebrows with our Brow Power Universal Eyebrow Pencil.
Key Benefits
  • Helps lashes look longer and more volumized
  • Lash-Changing Power Brush for reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
“Just like you, Superhero mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Customer Reviews

Superhero Mascara is rated 4.1 out of 5 by 652.
Rated 5 out of 5 by from LOVE IT! Initially I was reluctant to try this because of some of the reviews and frankly it was much pricier than most mascaras I have used but I am so glad I did. This mascara definitely plumps, lengthens my lashes and goes on smoothly. For years I have never applied a second coat to my mascara as it will always clump up but this mascara allows me to apply a second coat (not that I really need to) with no clumps, matting or lumps and it actually seems to lift my lashes. Also, maybe its just me, but usually when I apply my mascara the lashes on one eye seem to look better than the other but with the IT mascara they both look amazing. This is now my go to mascara!
Date published: 2017-04-18
Rated 1 out of 5 by from Great color but clumpy on first time use. Only used for a few weeks and really like the dark black color. If the product wasn’t so clumpy and thick it could be buildable. More than one coat and you have a clumpy flaky mess and it’s very hard to resolve the clumps. I think the concept of this product is right on, but the formula needs to be improved. Maybe thinner and more buildable formula that dries a bit slower? Maybe put a tighter neck on the container to remove more clumps? Also this product is difficult to remove, even with good waterproof makeup remover. Too much effort to go through for poor results. Will watch to see if “it cosmetics” improves this mascara before buying.
Date published: 2017-10-09
Rated 1 out of 5 by from Not worth the $$$ I received a small size as a sample of this mascara and I loved it! So I decided to buy the full size. To my disappointment it was not like the sample at all. It’s clumpy, the brush soaks up way too much mascara!!! I even emailed IT, and they recommend I buy their special high quality make up remover to clean the mascara brush. I feel that for the money I spent on the mascara I shouldn’t have to buy an expensive cleaner to clean the brush. When I close the mascara tube excess mascara oozes out of the opening. It’s messy, puts on way too much mascara and therefore leaves your lashes clumpy, filled with too much product.
Date published: 2018-02-27
Rated 5 out of 5 by from Superhero Mascara is a ******* Amazing product that I must tell everyone about. Over 60 yrs young and I've tried too many mascaras to even mention. I stopped buying them and even stopped using mascara. But as I have tried many IT products and love them, use them daily, I gave this a try. There has never been a claim more true. One application is amazing, and a second swipe on the lashes, beyond gorgeous. I will NEVER be with out this mascara unless Miss Jamie comes up with another miracle product. Try it and be blown away. By the way I get so many compliments all the time. A friend asked me if I had lash extensions !!!
Date published: 2016-02-01
Rated 3 out of 5 by from Great! Except for minor flaw My grandma bought this for me to try since she knows I love make up. I am always trying out new mascara. This is probably the best yet if going off of length, color, and volume. However, I do notice that if you wear the mascara long/put on one too many coats it flakes off ALL DAY. It’s sort of frustrating since this is a great mascara. A lot of the reviews read that too much formula comes out. This is true, but that is extremely manageable. Since it is a thicker formula, it glides on easy. You just have to take your time with it. The only issue I have is the flaking. Small formula tweaks could remedy this. Let a girl build up that mascara!
Date published: 2017-11-15
Rated 5 out of 5 by from SUPERHERO I've used Hello Lashes since your company introduced it. I'm 67 and I've gone from extremely full lashes to skimpy one's that go in every direction! My daughter introduced me to Superhero, I bought it, tried it, and now my lashes look normal and more full, not quite what I used to have, but, Hey, at 67, they look much better than before I began using Superhero!! Thank you for such wonderful products!! I also use CC+ as my foundation that covers age spots and old acne scars! And, I swear by your Brow Power, now that my eyebrows are diminishing like crazy! I would look my age or even older if not for your "magical" products! Thank you so much!!
Date published: 2017-03-12
Rated 5 out of 5 by from Best mascara I have ever used. I have been using mascara for 10+ years and I always thought I knew what a good mascara was. I ended up getting a sample of this mascara and everything changed, now I compare every single mascara to this one. With other brands you see these before and after photos and they look amazing but usually we dont get that same result. I literally showed my husband a side by side of my lashes and the lashes shown on the mascara box and they were identical. The packaging is very simple and plain but that's okay because when a product is this good it doesn't need to be in a extravagant package. It is my favorite mascara of all time so I don't need to mess around with other mascaras.
Date published: 2016-11-17
Rated 4 out of 5 by from Whoa. I ordered this through Ipsy as part of a sample bundle and it is possibly the best mascara I have ever used. It coated and separated each lash and the brush is fantastic because I almost always get mascara everywhere on my eyelids just trying to get some on all of the lashes and I got ZEROOOO on me with this brush. I only did two coats because I wasn’t wearing any other makeup today but next time I will build a bit. The only thing I will say is that it is not smudge proof so after several hours I began dusting it off from beneath my eyes. That is the only thing I would change about the product. Are there any plans to introduce a waterproof version?
Date published: 2018-03-09
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