Superhero Mascara

IT transforms your lashes!

Elastic Stretch Volumising Mascara

From £11.00

Superhero  Mascara

From £11.00

Superhero Mascara

IT transforms your lashes!

Elastic Stretch Volumising Mascara

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Why You'll Love IT
Superhero mascara gives your lashes super volume, super length and super elastic stretch! Our Elastic Stretch Technology stretches the look of your lashes, and coats each individual lash in a volume-boosting, lengthening, ultra-conditioning formula and colour for amazing definition. Powerful lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the brush to work together to help coat every lash from base to tip —lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lash look to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Key Benefits
  • Helps lashes look longer and more volumised
  • Lash-Changing Power Brush for reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides
Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).

How to Apply & Beauty Tips

How to Apply

How to Apply

Starting at the base of your eyelashes, wiggle and sweep Superhero Mascara up and through to the tips.

Beauty Tips

If you want even more volume, simply apply additional coats! The Superhero formula is completely buildable.

Customer Reviews

Superhero Mascara is rated 4.0 out of 5 by 1543.
Rated 5 out of 5 by from Love my new eyes [This review was collected as part of a promotion.] I was pleasantly surprised at how much of a difference this mascara made. I will definitely continue to purchase it.
Date published: 2022-01-18
Rated 5 out of 5 by from Staying power! My favorite mascara! It makes my lashes look thick. This mascara stays on all day. Not the easiest to remove, at least not with makeup wipes. I use IT’s Bye Bye Makeup.
Date published: 2022-01-14
Rated 5 out of 5 by from Maravilloso! Mis pestañas se ven más largas y con más volumen, realmente hace milagros! Me encantó esta máscara de pestañas, lo compraré siempre!
Date published: 2022-01-09
Rated 5 out of 5 by from New favorite mascara My new favorite mascara! I wasn’t expecting to love it this much. Definitely adds volume & lengthens my lashes. Love how the brush separates my lashes so they look more full. The product isn’t too dry, my lashes always get plenty of product when applying. Will definitely be buying this product again!
Date published: 2022-01-05
Rated 5 out of 5 by from Better than false lashes! Love how it makes my lashes lush and lengthening. I absolutely love the wand and how long it extends the lashes. Love all the IT products. Big fan!!!!
Date published: 2021-12-30
Rated 5 out of 5 by from Best mascara ever This is the best mascara! It easily lengthens and keeps lashes stretched! I have tried several and won’t use anything else.
Date published: 2021-12-30
Rated 4 out of 5 by from I loooove this mascara! This mascara is awesome! It really brings out my lashes! I would choose this mascara again over any other!
Date published: 2021-12-30
Rated 1 out of 5 by from Disappointed this time was disappointed in this purchase.... It seemed dried out and not like it should be. I have used this before and loved it but for whatever reason my last order was not like it should have been unfortunately...
Date published: 2021-12-28
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