“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”
Naturally Pretty Matte Luxe Transforming Eyeshadow Palette
it’s your naturally pretty eyes in a palette!
Matte Luxe Transforming Eyeshadow Palette
Naturally Pretty Matte Luxe Transforming Eyeshadow Palette
it’s your naturally pretty eyes in a palette!
Matte Luxe Transforming Eyeshadow Palette
Why You'll Love IT™
Enhance your eyes with naturally pretty color! This must-have palette makes your eyes come alive with 14 highly pigmented shadows that—with a tap of the bonus Transforming Pearl shade—turn from matte to radiant pearl for endless eye-opening color combinations. Infused with hydrolyzed collagen, real silk and peptides, each shadow in this palette glides on effortlessly to brighten the look of your eyes and smooth the look of your lids. IT Cosmetics is developed with plastic surgeons, and these shades are designed to be worn alone or together, wet or dry, and as shadows or liners, making this an ideal palette for your makeup collection! • Sheer Joy: Matte soft peach
• Soft Light: Matte light latte
• Warmth: Matte warm beige
• Soulful: Matte warm rosy-beige
• Mocha: Matte light sable
• Violet: Matte lilac
• Midnight: Matte gray-navy
• Noir: Matte black
• Love: Matte dusty soft pink
• Sunrise: Matte soft amber
• Sunset: Matte rich amber
• All Heart: Matte warm mauve
• Java: Matte chocolate
• Iconic: Matte rich slate
• Transforming Pearl: Radiant pearl
Key Benefits
- Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
- Highly pigmented, long-wear shades make your eyes come alive!
Ingredients
TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE SHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)].
“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”
Customer Reviews
Naturally Pretty Matte Luxe Transforming Eyeshadow Palette is rated
out of
5 by
68.
Rated 4 out of
5
by
agullins from
Wonderful formula, awesome colors!
I love this palette, the colors are all neutral enough to wear every day but can really make a statement when you want them to. The formula is awesome; the shadow application is super silky and smooth, easy to blend, wet or dry. The only reason I gave 4 rather than 5 stars is because the container is kind of cheap. I don't mind cardboard containers and find they usually hold up well and I appreciate the large mirror, but the outer surface is a squishy matte finish that gets dirty and dented quickly if you're on the go with your make up like I am, so after a week mine doesn't look very "luxe" anymore. Other than that small issue I LOVE this palette!
Date published: 2017-12-05
Rated 5 out of
5
by
KatieM from
LOVE IT
I ABSOLUTELY LOVE THIS EYESHADOW AND GET COMPLIMENTS FREQUENTLY. So much so that I wore IT on my wedding day. In the picture I am wearing mostly all IT products- it bye-bye foundation, it eyeshadow pallet, it trio pallet- bronzer/blush/illuminator, it full coverage foundation powder- lightly applied over the bye-bye foundation with a brush to set he makeup, and it clear lipstick with a pink hue. I applied the eyeshadow and trio pallet with the double ended it brush. I am not makeup artist but I did my own wedding makeup and was 100% satisfied and got may compliments from friends and family. I am wearing Light bye-bye.
Date published: 2017-08-30
Rated 5 out of
5
by
JessF from
LOVE! LOVE! LOVE!
I am a makeup junkie, seriously. I'm not usually crazy about palettes as I end only using just a few of the colors (usually the mattes, especially as I get older). Shimmer shadows look good on the younger crowd (my opinion) for the most part and while I feel young, I'm not into looking like "Roller Girl" in Boogie Nights. I was blown away by this palette, I have used EVERY color. I love that you have the option to add a shimmer if you want (I only use on my inner eye/tear duct area, MAYBE the brow bone but that's rare). The colors are breathtaking and I am now an addict. As time goes on, I will be buying every version of the IT palette I can get my hands on! Thank you Jamie! xoxo
Date published: 2015-11-26
Rated 5 out of
5
by
talyiana from
LOVE this product but SO WISH you had refills!!
I LOVE this product and am on my second purchase. However, I have a few favourite colours that I run out of much quicker than all of the others. I HATE having to buy a new palette each time just because I need those few colors again. Isn't there ANY WAY we could get refills?? PLEASE can you make this happen somehow? It's just way too expensive for me to continue using then.
Date published: 2017-12-02
Rated 5 out of
5
by
Alexier from
Absolutely love this Palette
I have been using this palette for a few years, the quality is excellent, it just glides on and blends very easily. The colors are great, I can achieve many looks from everyday to glam. Being in my 60's I love these eyeshadows, my wrinkles are not accentuated and the shadow lasts for up to 10 hours with a good primer. Have tried other brands and palettes but I keep coming back to Naturally Pretty Matte luxe, it has become my holy grail.
Date published: 2018-06-08
Rated 5 out of
5
by
NYCALGAL from
A Winner!
I purchased this earlier in the year and I have been enjoying using this product. I purchased this because I like matte eyeshadows and not sparkly ones. I am in my 50s. I also should say that I had an It Cosmetics Addiction. I was disappointed because there was no eye shadow brush included as I've seen before. I wish the case was a plastic rather than paper but that is how most eye shadow sets come nowadays. However, I recently purchased the 4 piece brush set and cosmetic bag that is now sold out so I will have my brush tomorrow when the set arrives.
Date published: 2015-12-18
Rated 5 out of
5
by
PamColling from
Awsome
Today was my 1st day wearing this eyeshadow. Everything else I use on my face is IT. I thought eyeshadow is eyeshadow, boy was I wrong. I received a compliment today on how pretty I looked. I told the lady all I use is IT and today was my 1st day wearing the eyeshadow. It has not ceased at all and still looks as good as when I first put it on.
Date published: 2017-10-24
Rated 5 out of
5
by
KarenT from
Nice eyeshadow for older eyes
I tried the Matte Luxe Transforming Eyeshadow Palette for the first time last week, and I love it! I'm 48 with aging setting in on my face, including my eyes. That means the condition of the skin and shape of my eyes are changing, unfortunately. Shimmer eyeshadow doesn't do anyone any favors after age 30, so I was looking for matte eyeshadow that would last all day. This eyeshadow is easy to apply, and stays on all day without fading or creasing. New fan!
Date published: 2018-03-20