Your Skin But Better

See what this waterlight foundation can do for your skin!

Why is it your foundation for better looking skin?

Lightweight, hydrating foundation that visibly improves the look of skin!


9 out of 10 women say skin feels and looks softer*

  • Refines the look of skin texture
  • Visibly improves the look of skin tone
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How does Your Skin But Better Foundation + Skincare improve the look of your skin?

it's infused with these ingredients!

  • Hyaluronic Acid and Aloe Vera Extract
  • Vitamins E & B5
  • Hepes Acid

it comes in 40 true-to-skin shades!

  • Micro-fine pearl powder provides a natural radiant finish
  • Breathable, waterlight formula delivers all-day hydration
  • Medium coverage, buildable makes it easy to customise your makeup look

Here's how to choose your shade of Your Skin But Better Foundation

Several Shades. One Beautiful You.

Still have questions?

Use any of these services for additional help finding your shade!

Watch How to Apply IT!

For light to medium coverage, use our Heavenly Luxe Flat Top Buffing Foundation Brush #6
to buff 1-2 pumps of Your Skin But Better Foundation onto clean skin,
starting in the centre of your face and blending outward.
Looking for more coverage? Use the #6 Brush to apply additional layers,
one pump at a time, until you reach your desired level of coverage.


What’s the difference between Your Skin But Better CC+ Cream & Your Skin But Better Foundation + Skincare?

The Perfect Pair:
Your Skin But Better Foundation + Bye Bye Under Eye Concealer

Need full coverage in targeted areas? Use Bye Bye Under Eye Concealer to improve the look of imperfections and brighten the appearance of your under-eye area.

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What makes IT Cosmetics great?

Real People. Real Results.

We create products that do the work for you to deliver serious beauty solutions. IT's all about YOU!

Packed with Skin-Loving Ingredients.

At IT Cosmetics, we’ve developed products that combine skincare with make-up. Our products are packed full of skin-loving ingredients, to truly give you your skin, but better.

Hear from Real Women on why they love Your Skin But Better Foundation + Skincare​

‘‘I feel like I have nothing on my face. An amazing foundation & skincare! Waterlight, medium coverage. Natural, radiant finish. Love love love it!’
- Maricela

‘I have tried soooo many different foundations and was never overly impressed. This foundation is wonderful!Easy to apply, light but buildable coverage, dewy, smooth, flawless application with a beauty blender. My skin looked so good that I didn't want to take it off.’
- Pam

‘I absolutely love how well this foundation blends! I use it to cover up the dark circles under my eyes and it blends so well you can't even tell I’m wearing foundation! I love how smooth my skin feels as well it dries quickly and easy to remove as well. It’s a long lasting foundation’
- Amber

‘My face didn't feel like there was anything on it. It felt like bare skin which honestly makes me feel so much better about showing my face in public - no plaster covered face over here! Just one drop took care of half of my face, meaning this bottle will last me a LONG time. Talk about value!’
- Mary

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