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Explore the range of IT Cosmetics shades, updated in real time
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"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”
Build-A-Brow
IT’s your brow perfector in a pot!
5-in-1 Crème Gel Stain
From £19.00
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blonde
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taupe
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dark brown
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auburn
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Build-A-Brow
IT’s your brow perfector in a pot!
5-in-1 Crème Gel Stain
Why You'll Love IT™
Build-A-Brow is your multitasking taming gel, soft powder stain, brow conditioner and built-in primer all in one! This easy-glide crème gel stain helps to effortlessly fill in gaps and create the look of real brow hair, for your brows but better!
Key Benefits
- Looks like real hair, adheres to skin, covers greys
- Infused with Biotin, lecithin, peptides, saw palmetto and antioxidant
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use. (For products refilled in store, the most up-to-date list of ingredients should be obtained at the point of sale after refilling the product).
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”
How to Apply
How to Apply
Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spoolie end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!
Beauty Tips
This double-duty formula can also be used as a root cover-up to conceal grey hair!
Customer Reviews
Build-A-Brow is rated
out of
5 by
131.
Rated 5 out of
5
by
Clyde from
Eyebrow problem in color gray
[This review was collected as part of a promotion.] Sorry to hear about your discontinuing build a brow.hoping you might add another in gray color the taupe is still brown I have gray hair with no brow hair
Date published: 2021-08-13
Rated 5 out of
5
by
Ddyoung76 from
Bring this product back!
Best brow filler ever, and I’m pretty sure I’ve tried them all. Can’t believe it was discontinued. Please bring it back!!
Date published: 2021-07-18
Rated 1 out of
5
by
MadRedhead from
Thanks a lot
I can’t believe you discontinued so many brow products. You can call it whatever you want, but your universal is NOT universal. Thanks for leaving out your redhead customers.
Date published: 2021-06-25
Rated 5 out of
5
by
Ruby7 from
So Disappointed
I am in my 60’s now but have been buying eyebrow products for more than 40 years. This was the best eyebrow product I have ever used. It filled in gaps in my brows, enabled me to create the perfect shape and
stayed on until I took it off. The Universal
Taupe was also an amazing shade. Nothing else comes close! Please bring this back. Thank you.
Date published: 2021-05-12
Rated 5 out of
5
by
pamss from
Devastated
I cannot believe you discontinued my very favorite. This was amazing for those of us who have thin brows. I don't even know what to say, you don't even have a replacement that comes close to this item. What could you have been thinking?????
Date published: 2021-05-11
Rated 5 out of
5
by
TLind from
Best IT Product
This is by far the best IT Comestic product I've used. I've used this now for several years and I was very disappointed that you have decided to discontinue it. Color matches perfectly, stays on ALL DAY and does not smear. This is a product you should consider bringing back.
Date published: 2021-03-31
Rated 4 out of
5
by
donbon from
I do not have eyebrows, the build a brow
I am always self conscious especially when swimming. the build a brow is waterproof. It was perfect , I loved it and now it's discontinued. I'm so upset. If you have any left,
I'd like to buy them
Date published: 2021-03-16
Rated 5 out of
5
by
Enjoy your Evening from
Easy to Use
I had previously bought this brow product with the brush from elsewhere. I have been blown away after years of trying to improve my sparse brow look. I really don't want to be without this product in my make up bag ever, so purchased another 2, even though they are long lasting. I bought the grey colour which is perfect for my colouring and can be built to give a darker look if necessary. Thank you.
Date published: 2021-01-17