Try It on
Explore the range of IT Cosmetics shades, updated in real time
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Build-A-Brow
IT’s your brow perfector in a pot!
£19.00
- Select Shade
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blonde
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taupe
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dark brown
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auburn
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gray

- Select Shade
Build-A-Brow
IT’s your brow perfector in a pot!
5-in-1 Crème Gel Stain
Why You'll Love IT™
Key Benefits
- Looks like real hair, adheres to skin, covers greys
- Infused with Biotin, lecithin, peptides, saw palmetto and antioxidant
Ingredients
How to Apply & Beauty Tips
How to Apply
How to Apply
Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spoolie end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!
Beauty Tips
This double-duty formula can also be used as a root cover-up to conceal grey hair!