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Explore the range of IT Cosmetics shades, updated in real time
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"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”
Build-A-Brow
IT’s your brow perfector in a pot!
5-in-1 Crème Gel Stain
£21.00 As low as £19.00
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Build-A-Brow
IT’s your brow perfector in a pot!
5-in-1 Crème Gel Stain
Why You'll Love IT™
Build-A-Brow is your multitasking taming gel, soft powder stain, brow conditioner and built-in primer all in one! This easy-glide crème gel stain helps to effortlessly fill in gaps and create the look of real brow hair, for your brows but better!
Key Benefits
- Looks like real hair, adheres to skin, covers greys
- Infused with Biotin, lecithin, peptides, saw palmetto and antioxidant
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”
How to Apply
How to Apply
Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spoolie end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!
Beauty Tips
This double-duty formula can also be used as a root cover-up to conceal grey hair!
Customer Reviews
Build-A-Brow is rated
out of
5 by
126.
Rated 5 out of
5
by
TLind from
Best IT Product
This is by far the best IT Comestic product I've used. I've used this now for several years and I was very disappointed that you have decided to discontinue it. Color matches perfectly, stays on ALL DAY and does not smear. This is a product you should consider bringing back.
Date published: 2021-03-31
Rated 4 out of
5
by
donbon from
I do not have eyebrows, the build a brow
I am always self conscious especially when swimming. the build a brow is waterproof. It was perfect , I loved it and now it's discontinued. I'm so upset. If you have any left,
I'd like to buy them
Date published: 2021-03-16
Rated 5 out of
5
by
Enjoy your Evening from
Easy to Use
I had previously bought this brow product with the brush from elsewhere. I have been blown away after years of trying to improve my sparse brow look. I really don't want to be without this product in my make up bag ever, so purchased another 2, even though they are long lasting. I bought the grey colour which is perfect for my colouring and can be built to give a darker look if necessary. Thank you.
Date published: 2021-01-17
Rated 5 out of
5
by
Anonymous from
Works great
I love it. It’s not quit the color that I was looking for, but I can add a little copper to it and it’s perfect!
Date published: 2020-08-20
Rated 5 out of
5
by
SQ22 from
BEST BROW ENHANCER
Love this product for its staying power and ease of use. Please bring out a new supply!
Date published: 2020-08-08
Rated 5 out of
5
by
Anonymous from
Amazing
I love this product! Have been using for years. Very user friendly and lasts until you take it off.
Date published: 2020-07-16
Rated 1 out of
5
by
Debraks from
Not for me
Didn’t t like this at all. Didn’t stay on and hated how one has to apply it. Loved my Brow Perfector which was discontinued by IT. Will not buy this again!
Date published: 2020-07-13
Rated 5 out of
5
by
Bertie from
Best brow product on the market
I have been using It Build-A-Brow for several years. It is by far the best brow gel on the market. It brushes on easily and lasts all day. The gray color was also the only product that really went with my graying hair. Since it has been a while since I could find it in stores, I have been forced to use other products, and my satisfaction level is at zero. I was prepared to purchase three pots of it today had it been available. Please bring this product back!
Date published: 2020-07-07