"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

Build-A-Brow

IT’s your brow perfector in a pot!

5-in-1 Crème Gel Stain

£14.40

£18.00

Your Shade Chart

£14.40

£18.00

Build-A-Brow

IT’s your brow perfector in a pot!

5-in-1 Crème Gel Stain

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Why You'll Love IT
Build-A-Brow is your multitasking taming gel, soft powder stain, brow conditioner and built-in primer all in one! IT Cosmetics is developed with plastic surgeons, and this easy-glide crème gel stain helps to effortlessly fill in gaps and create the look of real brow hair for your brows but better!
Key Benefits
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidant
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

Customer Reviews

Build-A-Brow is rated 4.0 out of 5 by 54.
Rated 5 out of 5 by from The Best The Build a brow is by far the best brow product ever! I love it! I think I have tried almost every product around. From greasy, to chunky,to smeary to one product that is a gel and puts little hairs in place. Sounds great ,right? Well It left hairs all over my face,yuck.So I thought ok I'll try this Build a Brow. I can say amazing! It's been hot here and I didn't sweat it off. Doesn't smear,drip or smudge!! It stays where you put it. I dove into my pool and it stayed there. Like I said AMAZING!! I experiment sometimes narrow brows sometimes more pronounced and thick. Love Love Love it. Try it - you will love it too.
Date published: 2016-07-22
Rated 2 out of 5 by from I want to love it but... Perfect color, texture, look, and staying power but the product dries out before you even put a dent in it. It is wonderful to fill in sparse eye brows and make them look natural and the auburn color is perfect to match my hair so my eyebrows don't look fake. The color stays on and doesn't smudge off. I am so disappointed that before I even used a little bit in the jar that the product starting drying out and it wouldn't apply smoothly. I so wish this wouldn't dry out. This was the answer to my search for a brow cream until I couldn't use it anymore and it cost too much to throw away more than 3/4 of the jar.
Date published: 2018-06-12
Rated 1 out of 5 by from Dries up too quickly!!! Bought two build a brow & both dried up within 2 months! Had my husband open & close second jar because I thought I wasn't tightening it correctly. But...2nd jar also dried up in 2 months. I added Aragon oil to 2nd pot & it helps but the product smears easily so I give up!!! Don't waste your money!
Date published: 2015-11-10
Rated 5 out of 5 by from Love Build a brow! I have had this product for well over a month and it has not dried up on me. It's important however, that you keep the top screwed on tightly or I'm sure it will dry up. This is how I handle all of my cosmetics. I never leave a top off or place it loosely on the container because that is not keeping it clean. The color is perfect for me (I am fair skinned with light eyes and dark hair) and the universal taupe is lovely. This product does not smear through out the day and it's easy to apply. I most definitely will purchase again when I run out. Thank your for all of your lovely products!
Date published: 2017-02-28
Rated 3 out of 5 by from love the coverage This little tub lasts a long time. I love the coverage and it is easy to apply with the brush that comes with it. The only problem I have with the product is that it dries out too fast making it hard to apply. To extend the life of the product, I add a drop of argon oil to the jar and let it sit overnight. It seems to put life back into the product.
Date published: 2016-11-03
Rated 3 out of 5 by from Love it but it dries up I really liked this product and felt it produced the most natural brows for me. But it dries up quite quickly and becomes useless. I tried the seller's recommendation to let it run under hot water in a ziplock bag for 5 minutes, which did nothing. This formula needs to be revised to keep it soft for a longer period of time. Please work on this--you've got the best product on the market but I'd need to buy it monthly.
Date published: 2018-03-29
Rated 2 out of 5 by from Product dry fast in container I love the product but it dried up in the container before i was half way done with the best se of the product unfortunately, i wish i knew how to reblend it!
Date published: 2016-02-17
Rated 5 out of 5 by from Best brow product ever! I bought my build a brow in universal taupe. I am naturally medium neutral-ash blonde but wear it from platinum to dark and this color always looks good. My brows have thinned over the years and this product fills them in and looks so natural. I love the bit of texture that you can’t get with a pencil. I’ve read the reviews about clumping, it’s key to put a very small amount on the brush and keep your brush clean and thin (I use an old washcloth after every use to squeeze any extra product out, otherwise it will dry and cake it the bristles). A clean brush is essential! Also be sure to close the lid tightly so it doesn’t dry out. Mine lasted until almost no product was left, just a tiny ring size amount at the bottom. Cap that jar!
Date published: 2017-12-26
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