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“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power Universal Eyebrow Pencil

IT’s your brows but better!

Universal Brow Pencil

Brow Power Universal Eyebrow Pencil

IT’s your brows but better!

Universal Brow Pencil

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Why You'll Love IT
IT’s your original brow phenomenon! Create beautiful, natural-looking eyebrows using this eyebrow pencil. These four universal shades work for all hair colours, while the built-in spoolie brush creates a natural-looking finish. This eyebrow pencil features an oval tip that works on both thick and thin eyebrows to mimic the look of real hair. The budge-proof formula adheres to skin for long-lasting results. IT’s truly your brows but better—made easy!
Key Benefits
  • Universal taupe shade enhances the look of hair to give you beautiful, natural-looking brows
  • Oval tip works on both thin and thick brows, and built-in spoolie brush grooms
  • Infused with Biotin, Saw Palmetto and Antioxidants
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

How to Apply

How to Apply

Brow Power’s Universal Taupe shade adjusts to your brow colour based on pressure. Apply softer strokes for lighter eyebrow hair colours, and press harder for darker hair. To finish, lightly brush through brows with the spoolie brush to achieve a natural-looking brow. See enclosed brow how-to-guide.

Beauty Tips

To create your most perfect-looking eyebrows, follow these easy-to-remember tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power Pencil sold, we donate one* to Look Good Feel Better® to help women face the appearance-related side effects of cancer with confidence. Millions have been donated because of you!

*When brow product needs are met, we donate other needed product in support of the program.

Customer Reviews

Brow Power Universal Eyebrow Pencil is rated 4.3 out of 5 by 1225.
Rated 2 out of 5 by from I first got this I first got this eyebrow pencil a few years ago and absolutely loved it. The color was perfect and i swore I’d never use another eyebrow pencil. But then the problems started. It started with my second purchase. I didn’t even get but a few uses out of it before the actual pencil product actually fell out of the pencil container. I had it in my makeup bag and chalked it up to possibly being shaken around too vigorously and purchased another one. Much to my dismay, the same thing happened a few weeks later. This time I was very careful to make sure that I kept it on my dresser, so I knew it was not my fault. But I loved it so much, I repurchased it 2 more times. Unfortunately, twice more the same thing happened. I ended up researching online and finding out I was not alone in having this happen to me. I had to switch to another brand reluctantly because of this issue. If it was not for this happening, this would be the perfect product- but having your product fall out of the container, especially for the price paid, is not something I can deal with. ☹️
Date published: 2021-04-08
Rated 5 out of 5 by from Universal brow pencil I LOVE this eyebrow pencil! I have a scar where no hair grows on my eyebrow and you can fill in areas with short feather like strokes to make your brows look natural. You can control the color, lighter vs darker, by your pressure. I will never be without this pencil!
Date published: 2021-04-08
Rated 5 out of 5 by from I can’t say enough I can’t say enough about this eyebrow pen! I love how compact it is but still has a little weight behind it! The fact I don’t look like I painted on my eyebrows when I use this makes me a even bigger fan! It’s gives you enough color but still keeps everything looking natural! #ITcosmetics #browlife #makeup
Date published: 2021-04-08
Rated 3 out of 5 by from It was just ok It was just ok for me. Seemed a little too dry and hard to use. I did like the brush on the end though. It's one of the only reasons I still have this pencil
Date published: 2021-04-08
Rated 5 out of 5 by from I cannot say enough I cannot say enough how much I love this brow pencil. The shade is perfect, it’s not so soft I blow through it in 2 months (looking at you, e.l.f.), and the spoiler on the end gives me everything I need to keep my eyebrows perfectly sculpted. But I’m pretty low-fuss about this stuff anyway.
Date published: 2021-04-08
Rated 5 out of 5 by from My favorite brow pencil My favorite brow pencil to date- and I promise I’ve tried them all. Perfect shade for me and doesn’t look like I’m using brow product at all which is my goal. Easy to apply and buff out, and doesn’t take a long time to get the look you want.
Date published: 2021-04-03
Rated 2 out of 5 by from Not nearly as good as IT Cosmetics Brow Power Auto Perfector 5-in-1 Powder Gel Pencil which I would give 5 stars to but was discontinued for some reason
Date published: 2021-04-01
Rated 5 out of 5 by from This is one of This is one of my favorite eyebrow pencils! The thin tip allows for tiny strokes that blend in flawlessly with your natural eye brow hairs.
Date published: 2021-03-28
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