“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power Universal Eyebrow Pencil

IT’s Your Brows But Better!

Universal Brow Pencil

Brow Power Universal Eyebrow Pencil

IT’s Your Brows But Better!

Universal Brow Pencil

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Why You'll Love IT
Not what you're looking for? Try our other brow products like Build-A-Brow Crème Gel, Brow Power Waterproof Perfector or Brow Power Super Skinny.
Key Benefits
  • Enhances the look of hair to give you beautiful, natural-looking brows
  • Oval tip works on both thin and thick brows, and built-in spooley brush grooms
  • Biotin, saw palmetto and antioxidants
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Customer Reviews

Brow Power Universal Eyebrow Pencil is rated 4.5 out of 5 by 326.
Rated 5 out of 5 by from Frame Your Eyes I had gotten a Brow Power Universal Euebrow Pencil shortly after going through chemo. My brows grew back sparsely. The pencil was wonderful as it filled in what was missing in a most natural way. This is my second pencil. It does everything that the manufacturer claims from darkening the eyebrow itself to coloring the spaces making the eyebrows look perfect. What's amazing is that it can be used on any color eyebrow. When my eyebrows first came in they were grey, then grew back light brown. They are fine now and have bleached in the sun , and I can still use the Universal Eyebrow Pencil with wonderful results. A fantastic product!
Date published: 2017-08-25
Rated 5 out of 5 by from Really does match all hair colors! I've been using this brow pencil for quite a while now and I've turned several friends on to it. Everyone I get to try it just loves it! It really does match every hair color! It can look gingery, taupe, and it even goes darker for brunette and black. I love it! It's super easy to go too heavy though and end up a little dark but it brushes out really easily with the brush on the other end, so it's not a problem. It also lasts FOREVER which is awesome, and the fact that all you have to do is twist up to get more product is genius, I hate having to sharpen things, they never turn out as nice as they did when I first got them. Overall this is an amazing brow pencil!
Date published: 2016-03-15
Rated 1 out of 5 by from Extremely disappointed I bought IT Cosmetics Brow Power Universal after receiving a mini one as a gift with purchase and loving it. The full-size one was like using a completely different product than the mini I had been trying. The full size is difficult to apply, bleeds after it has been on an hour or two and the color is completely different than the mini - even the material the tube is made out looks and feels different. I cannot believe they are even labeled as the same product because clearly they are not. So disappointed. I would return the full size but there is no store near me and I refuse to drive more than hour to one that sells It Cosmetics just to return an eyebrow pencil.
Date published: 2018-04-22
Rated 5 out of 5 by from Love Brow Power!!! I am a breast cancer survivor. During treatment I was invited to a Look Good Feel Better event. I had no hair, eyelashes or eyebrows and was feeling very sorry for myself. One of the products included was Brow Power, a miracle for me. Doing my makeup and sharing a laugh with other cancer patients was so helpful for me. I continue to use Brow Power and other IT products and I love them. Thank you Jamie.
Date published: 2016-01-01
Rated 5 out of 5 by from The Best Eyebrow Pencil Ever I have finally found an eyebrow pencil which is easy to use and looks very natural. I have tried many drugstore products over the years with disappointing results. I have very light eyebrows and lashes. Its was hard to find a brow pencil that stayed on all day and that did not need constant sharpening. The IT pencil stays on beautifully and is always sharp because of the design. The little brush on the other end of the pencil is very effective. I am truly happy with this product which I originally had received as a gift. I will be checking out other IT products because my experience with them has been great!
Date published: 2016-06-21
Rated 5 out of 5 by from Having no eyebrows to having wowbrows! I have honestly tried sooo many products for your eyebrows and I have always been frustrated because everything just looks too fake! I have very very white/blonde thin eyebrows and you can't even tell that they're there. I have tried the pencils, gels, creams, etc., and I am very happy with this one!! The color matches perfectly to my ashy brown, blondish hair and goes on so smoothly and looks incredibly natural. You can make them as light or as dark as you need them to be and if you are good at "drawing", you can make your eyebrows wowbrows every single day! My skin is a little oily and it does rub off pretty easy, so don't go rubbing them off! ;) The price is a little high but I truly love this product, well done IT.
Date published: 2015-11-04
Rated 5 out of 5 by from Perfect Solution To 45 Years of Having No Eyebrows 45 or so years ago, my mother shaved her eyebrows down to a sparse thin line that never grew back! She was devastated and has been drawing them on ever since, with less than desirable results. I've searched for and purchased several products over the years to help but nothing that we tried looked natural, that is, until now. I found the It Cosmetics Brow Power online through social media. I ordered it and had it shipped to mom. She called the next morning as she was "putting her face on" and she simply gushed about how wonderful the product is and how very happy she is! Thank you for this amazing eyebrow product.
Date published: 2016-02-29
Rated 2 out of 5 by from Love it but dissapointed! I have purchased this product twice and loved it. With both pencil the actual color/lead fell out of the pencil I had to keep putting it back in, but if your not careful it will fall out and you don't notice. I don't mind the price for a good product but after giving it two tries and having the same issue I am gun shy to purchase it again. I do love all the brow products I am just not willing to risk this purchase again.
Date published: 2016-07-27
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