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IT's problem solving

it's problem solving!

IT Cosmetics is developed with clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists to create problem-solving products that give you real results!

IT's skin loving

it's skin loving!

IT Cosmetics' products are expertly formulated for all skin types, even the most sensitive. Every product starts with skin-loving formulas that are both caring and efficacious.

IT's about you

it's about you!

Through our products, through our actions and through our belief that everyone is beautiful and deserves to feel their most beautiful. We work with experts to create skin-loving products that deliver real results. We exist to inspire you to feel more confident!

IT's our story

Meet our founder, Jamie

Prior to launching IT Cosmetics, Jamie Kern Lima was an award-winning TV news anchor with beauty challenges including sparse brows and sensitive skin. She couldn’t find products that truly worked, so she decided to create them. Jamie partnered with plastic surgeons and dermatologists to develop problem-solving, skin-loving products that deliver real results. That’s when IT Cosmetics and Jamie’s mission to empower everyone to feel their most beautiful was born!