IT Cosmetics

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IT Favourites


Discover our Cult CC+ Cream

IT’s your multitasking full-coverage foundation with 7 benefits in 1.

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Confidence in a Cream

Find out more about our super moisturising multi-tasking cream.

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Say HELLO RESULTS, with our NEW Daily Retinol Cream

IT’s arrived! Discover our new retinol serum-in-cream, powered with dual retinol, niacinamide and vitamins E + B5!

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NEW Virtual Beauty Consultations

Connect easily with one of our Expert Beauty Advisors, and receive personalised recommendations in real time.

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NEW Routine Finder Tool

Beauty concern? Let us help! Find your perfect routine to combat redness, dark circles, sparse brows and more!

Find My Solution

Can’t decide? Try IT on!

Try on your fave IT products, at the touch of a button.

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