25% OFF SELECTED CHRISTMAS GIFTS! LIMITED TIME ONLY

FREE UK STANDARD DELIVERY ON ALL ORDERS
Menu
search IT
search IT

Discover IT.
Love IT. Believe IT.

Discover It

"I pour my heart and soul into creating innovative problem solving products! Even if you have problem skin like I do, these products will help you look and feel your most beautiful… That’s why I live and breathe."

xoxo Jamie SHOP IT

IT Girl Favourites

  • ITC_0008
    Your Skin But Better CC+ Cream with SPF 50+
    Your Skin But Better CC+ Cream with SPF 50+ IT's your only step!

    £30.00

    Quick View
  • ITC_0005
    Bye Bye Under Eye Concealer
    Bye Bye Under Eye Concealer IT’s your beauty sleep in a tube!

    £23.50

    Quick View
  • ITC_611
    Confidence in a Cream
    Confidence in a Cream IT transforms your skin!

    £38.00

    Quick View
  • ITC_535
    Heavenly Luxe Complexion Perfection Brush #7
    Heavenly Luxe Complexion Perfection Brush #7 IT’s your brush therapy!

    £35.00

    Quick View
  • ITC_507
    Bye Bye Redness Correcting Cream
    Bye Bye Redness Correcting Cream IT makes your redness disappear!

    £25.00

    Quick View
  • ITC_612
    Superhero Mascara
    Superhero Mascara IT transforms your lashes!

    £19.00

    Quick View
  • ITC_0030
    Your Skin But Better CC+ Illumination SPF 50+
    Your Skin But Better CC+ Illumination SPF 50+ Your Skin But Better CC+ Illumination with SPF 50+ is your one step, multitasking beauty miracle for color-correcting illuminating full coverage, anti-aging skincare and SPF 50+ UVA/UVB physical sunscreen!

    £30.00

    Quick View
  • ITC_760
    Your Skin But Better CC+ Oil-Free Matte with SPF 40
    Your Skin But Better CC+ Oil-Free Matte with SPF 40 IT’S OUR #1 BESTSELLER—NOW MATTE!

    £30.00

    Quick View