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IT Favourites

  • ITC_0008
    Your Skin But Better CC+ Cream with SPF 50
    Your Skin But Better CC+ Cream with SPF 50 IT'S YOUR #1 BEST-SELLING* FOUNDATION!

    £32.00

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  • ITC_760
    Your Skin But Better CC+ Oil-Free Matte SPF 40
    Your Skin But Better CC+ Oil-Free Matte SPF 40 IT's your #1 bestseller* - now matte!

    £32.00

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  • ITC_0030
    Your Skin But Better CC+ Illumination SPF 50
    Your Skin But Better CC+ Illumination SPF 50 IT's your only step!

    £32.00

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  • ITC_535
    Heavenly Luxe Complexion Perfection Brush #7
    Heavenly Luxe Complexion Perfection Brush #7 IT’s your brush therapy!

    £36.00

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  • 3605971991813
    Bye Bye Under Eye Concealer
    Bye Bye Under Eye Concealer IT’s your beauty sleep in a tube!

    £25.00

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  • ITC_612
    Superhero Mascara
    Superhero Mascara IT transforms your lashes!

    £21.00

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  • ITC_611
    Confidence in a Cream
    Confidence in a Cream IT transforms your skin!

    £42.00

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  • ITC_507
    Bye Bye Redness Correcting Cream Bye Bye Redness Correcting Cream IT's your colour corrector!

    £26.00

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Discover IT.
Love IT. Believe IT.

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"I pour my heart and soul into creating innovative problem solving products! Even if you have problem skin like I do, these products will help you look and feel your most beautiful… That’s why I live and breathe."

xoxo Jamie SHOP IT

Discover IT

Brand Ambassador Rose talks all things confidence!
Discover your Conversations in Confidence Podcast!

Join Rose as she interviews guests in and around the industry – beauty, lifestyle, confidence and everything in between!

Confidence In A Cleanser
Meet IT Lover Emma!

Chatting through her favourite IT products,
and her own journey of confidence.

Confidence In A Cleanser